Will Thanksgiving be the biggest mobile shopping day ever? - Mobile Commerce Daily

By Staff reports

November 14, 2013

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Will Thanksgiving be the biggest mobile shopping day ever?
As retailers and consumers both move toward more shopping on Thanksgiving Day, mobile will be a big driver, with both retail sales and traffic expected to increase significantly on the holiday this year.?
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Best Buy?energizes SMS with push alert for Black Friday success?
Best Buy continues to view SMS as a workhorse in mobile with a new messaging program that keeps shoppers aware of holiday deals all season long.?
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Sharper Image bridges connection between intent and purchase with shoppable catalog
Sharper Image has introduced digital watermarking into its print catalogs to enable consumers to immediately buy a product on their mobile devices while browsing through the catalog.
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Beyond the Rack debuts app to rake in holiday sales
With 85-90 percent of mobile traffic coming from iOS devices, flash retailer Beyond the Rack has rolled out an iPhone and iPad application in time for holiday shopping.?
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Showrooming has not killed Best Buy — yet - Mobile Commerce Daily

By Staff reports

November 20, 2013

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Showrooming has not killed Best Buy ? yet
Best Buy is beginning to make a turnaround after many assumed that showrooming would kill off the retailer. Although competitive pricing and a bigger focus on loyalty are steps in the right direction, the retailer is banking significantly on mobile to prove its worth this holiday season.?
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Abercrombie, 1800Flowers lead the way with fewest clicks to purchase on mobile
Abercrombie & Fitch, 1800Flowers, Netflix, Ancestry.com and Fanatics beat the 5-click-to-purchase average on retailers? mobile sites with only two clicks to purchase, according to a report from LightningBuy.
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American Express lets consumers pay with points via updated app
American Express has added a new feature to its mobile application that lets consumers pay with points via their mobile devices.
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Catalog Spree delivers 6x mobile engagement boost via deep linking
Digital catalog aggregator Catalog Spree recently tested placing standard URL links in emails to customers against links that deliver users directly into its mobile app, with the deep links delivering a 6x increase in mobile engagement.
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EBay puts mobile at center of offline push - Mobile Commerce Daily

By Staff reports

November 15, 2013

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EBay puts mobile at center of offline push
EBay has significantly updated its iPhone application with new sharing and personalized features that highlight the online heavyweight?s ambitions to own all parts of the shopping experience.?
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Should retailers begin accepting Bitcoins in-store and on mobile?
While Bitcoin is still a new and relatively untested payment network, it does have the potential to provide certain benefits in mobile such as an easier method of transaction for consumers and lower transaction costs for retailers.
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McDonald?s mobile payments ambitions grow internationally
McDonald?s expansion of a mobile payment pilot in France to a nationwide rollout indicates that the fast food giant is seeing some traction for mobile payments internationally.?
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Mint adds ?Trends? to mobile app, gives financial perspective to consumers
Mint has made it easier for mobile shoppers to gauge their financial standing by adding its ?Trends? feature to the Mint.com smartphone application.
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Retailers lag on new opportunities with mobile gift cards - Mobile Commerce Daily

By Staff reports

November 18, 2013

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Retailers lag on new opportunities with mobile gift cards
While retailers such as Dunkin? Donuts and Starbucks seem to be on the cutting edge when it comes to mobile gift cards, the majority of retailers are still lagging in the space even as the opportunities are taking off thanks to Bluetooth LE, growing availability of NFC, social gift cards and Apple?s AirDrop.
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HSN taps SMS, push notifications to drive mobile-only holiday sales
HSN is getting a leg-up on Black Friday this holiday season by offering consumers mobile-only offers for shopping on the company?s site and applications.
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Kantar exec: Move from combating showrooming to engaging targeting
NEW YORK ? A Kantar Retail executive at Mapping Mobile @NYUStern said that the days of fearing showrooming are over and retailers should embrace in-store mobile usage as an opportunity to engage consumer before, during and after purchases.
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Sears moves Black Friday deals onto loyalty app for early access
Sears and Kmart are leveraging mobile to give members of the Shop Your Way loyalty program early, online access to Black Friday specials days before in-store shoppers.?
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Will U.S. consumers and retailers ever be ready for NFC? - Mobile Commerce Daily

By Staff reports

November 22, 2013

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Will U.S. consumers and retailers ever be ready for NFC?
Last year, experts thought that NFC was going to really take off this year, but recent moves from Google Wallet and Isis point to a significant question: Will NFC ever really take off?
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EBay envisions a world filled with mobile-enabled shoppable windows
EBay wants to scale up its Connected Glass program at the national and even international level, enabling consumers around the world to touch a glass window and shop products, with purchases completed from a mobile phone.?
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22pc of retail mobile sites miss the mark on SEO: report
While Amazon, Staples and Walmart are getting mobile redirects from search results right, others are not and risk being downgraded in Google search results, according to a new study from Pure Oxygen Labs.
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Gap expands omnichannel inventory program for added convenience
Gap and Banana Republic are expanding their ?Reserve in Store? pilot to help holiday shoppers save time by reserving items on-the-go and easily picking them up in-store.
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Victoria’s Secret risks me-too pitfall with app update - Mobile Commerce Daily

By Staff reports

November 23, 2013

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Victoria?s Secret risks me-too pitfall with app update
Victoria?s Secret has updated its iPhone application with a design that mirrors the same cookie-cutter shopping experiences that a majority of retailers already have in place.
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Toys ?R? Us shoppers have high mobile capacity: report
Toys ?R? Us, Amazon and Target attract shoppers with the highest mobile capacity, according to a report from Prosper Insights & Analytics.
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Bon-Ton Department Stores leverage NFC to enhance shoe shopping
Bon-Ton Department Stores has launched an in-store NFC-enabled technology to let shoppers find out if the store has a specific shoe in the size and color they are looking for.
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Ashley Stewart links email coupons to mobile wallets for easier use
With a growing number of customers opening email from smartphones, specialty retail chain Ashley Stewart is making email coupons easier to save and redeem by integrating them with Passbook, Google Wallet and the SnipSnap mobile app.
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The free ride is over in mobile POS - Mobile Commerce Daily

By Staff reports

November 21, 2013

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The free ride is over in mobile POS
Square's decision to eliminate its flat monthly fee for merchants could see the company lose business to competitors in the mobile POS space that still have competitive fee structures such as?Intuit, LevelUp?and Groupon.
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Macy?s, shopkick up the ante for personalized shopping
Macy?s is rolling out an iBeacon pilot at its East and West coast flagships to provide an enhanced in-store experience for Shopkick users.?
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Caribou Coffee supercharges loyalty strategy with mobile gift cards
Coffeehouse chain Caribou Coffee is one of a still small but growing number of merchants to recognize the power of mobile to reinvigorate their gift card strategy by making them easier to purchase, send and redeem.?
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B&H Photo Video doubles down on mobile for cross-channel holiday push
New York photo and video equipment store B&H Photo Video is making a big bet on mobile this holiday season with a new responsive Web site and two mobile applications.
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Mobile banking growth drives reduction in banks’ physical presence - Mobile Commerce Daily

By Staff reports

November 19, 2013

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Mobile banking growth drives reduction in banks? physical presence
As mobile banking is gaining traction, traditional banks are struggling to adapt to the new reality where physical in-store interactions are no longer the status quo.
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Are retail apps losing relevancy as the mobile Web gains?
While many retailers have a mobile application at this point, few provide enough value to keep shoppers coming back. Some retailers are integrating apps with their loyalty programs to enhance relevancy, others are shifting focus to the mobile Web.?
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Office Depot triggers automatic in-store check-ins via app update
Office Depot is making a hard push into the mobile in-store experience that is centered around the company?s application serving up store-specific coupons tied to a check-in.
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Tanger Outlets launches SMS sweepstakes to kick off holiday savings
Tanger Factory Outlets has launched a mobile sweepstakes to kick off its early holiday shopping campaign and provide an easy way for consumers to win a shopping spree.
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Jaeger-LeCoultre educates target consumers via mobile ad, app - Luxury Daily

By Staff reports

September 23, 2013

Jaeger-LeCoultre mobile ad

Neiman Marcus drives in-store traffic via nationwide music efforts
Neiman Marcus is introducing fashion and music-inspired activities Sept. 26-29 into its CUSP departments across the United States to boost and maintain the in-store presence of younger consumers.
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Gucci exec urges luxury brands to leverage video?s untapped potential
NEW YORK - A senior Gucci executive at the Luxury Retail Summit: Holiday Focus 2013 last week said that video is an area that still holds untapped potential for luxury brands and should be explored during the holiday season.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Customer service key to consumer holiday experience: La Mer exec
NEW YORK - An Est?e Lauder Cos.? La Mer executive at the Luxury Retail Summit: Holiday Focus 2013 Sept. 18 emphasized that the consumer?s experience is the primary focus of the personal care brand?s strategy during the holiday season.
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Dorchester Collection secures Rome's Hotel Eden to strengthen European offerings
Dorchester Group Limited acquired the Hotel Eden, Rome from Starman Hotels Sept. 18 to further bolster its presence in Europe and secure a location in this prominent travel destination.
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Jaeger-LeCoultre educates target consumers via mobile ad, app
Swiss watchmaker Jaeger-LeCoultre is using a mobile ad found on the New York Times' mobile site to advertise its ladies?s collection, while encouraging brand enthusiasts to download the brand?s mobile application.
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Ralph Lauren, Calvin Klein push home collections in Town & Country
Ralph Lauren, Calvin Klein and Stark Carpet promote interiors in the October issue of Hearst?s Town & Country magazine to appeal to an affluent readership with a penchant for luxury home decor.
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LVMH, Prada, BMW and Richemont ? News briefs
Today in luxury marketing - LVMH eyes Britain's J.W. Anderson after Kirkwood deal; Prada plays with feminine stereotypes on the runway at Milan; BMW recalls 134,000 luxury sedans over tail light problem; Richemont said to hire adviser to sell purse maker Lancel.
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Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2014. Nominations accepted through Sept. 30.
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How mobile apps are reviving branded walled gardens
How is a retailer?s mobile app a walled garden? While I will admit that it is not necessarily in full force today, let us consider where it is headed.
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Starwood Preferred Guest app fills digital gaps, enhances guest journey - Luxury Daily

By Staff reports

September 20, 2013

Starwood Preferred Guest app

Gucci touts heritage in bamboo-handle handbags ads
Italian fashion house Gucci is using two different advertising campaigns to simultaneously promote specific aspects of its handbag collection to appeal to a wider audience of consumers.
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Hearst exec: Publishing?s future is 360-degree integration
NEW YORK - A Hearst executive at the Luxury Retail Summit: Holiday Focus 2013 Sept. 18 discussed with a panel of luxury retail experts the ongoing service that publications provide to protect and embellish brand images.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
Click here to read the entire article on Luxury Daily

Luxury Daily?s Classic Guide to Luxury Marketing
While the global economy is going through ups and downs ? trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States ? luxury brands and retailers have managed to hold their own and even grow.
Click here to read the entire article on Luxury Daily

Changing marketing sphere is biggest challenge for small luxury brands: Exec
NEW YORK - An Auberge Resorts executive at the Luxury Retail Summit: Holiday Focus 2013 Sept. 18 said that the hotel chain's small size allows it to swiftly enact changes and develop stronger relationships with its guests.
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Fendi microsite increases brand awareness during Milan Fashion Week
Italian fashion house Fendi is generating interest in its spring/summer 2014 collection exhibited during Milan Fashion Week through a microsite that features interactive and behind-the-scenes content.
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Starwood Preferred Guest app fills digital gaps, enhances guest journey
Starwood Preferred Guest, the loyalty program from Starwood Hotels & Resorts Worldwide, introduced iPad and iOS7 applications meant to further synchronize the brand's properties, unite guests and make traveling a more fluid experience.
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Four Seasons to raise breast cancer awareness via month-long culinary initiative
Four Seasons Hotels and Resorts will show support for National Breast Cancer Awareness Month this October with a "Think Pink" campaign that spurs its chefs and mixologists to create pink cocktails, teas and desserts to benefit breast cancer charities.
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Neiman Marcus, Gucci, Tesla and Daimler ? News briefs
Today in luxury marketing - Neiman Marcus profits rise; Gucci continues to chime for change; Tesla moves ahead from Google in race to build self-driving cars; Daimler bids for German barracks as Cold War armies fade.
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Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2014. Nominations accepted through Sept. 30.
Click here to read the entire article on Luxury Daily

Contemplating the future of shopping malls
Is a retail dust bowl about to blow through the mall nationally? That is a question worth asking for its long-term implications.
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Burberry generates handbag line awareness through mobile ads on The Cut - Luxury Daily

By Staff reports

September 18, 2013

Burberry's "The Crush" handbag

Dom P?rignon reinvents image for younger consumers via Jeff Koons collaboration
Champagne brand Dom P?rignon is using its new Instagram page to show off its collaborative project with artist Jeff Koons as a way to reinvent itself and appeal to younger consumers.
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Saks Fifth Avenue boosts foot traffic with fragrance-focused events
Saks Fifth Avenue is boosting foot traffic to its New York flagship?s redesigned fragrance floor through a series of fragrance-themed events intended to draw aspirational consumers.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
Click here to read the entire article on Luxury Daily

Luxury Daily?s Classic Guide to Luxury Marketing
While the global economy is going through ups and downs ? trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States ? luxury brands and retailers have managed to hold their own and even grow.
Click here to read the entire article on Luxury Daily

Flexjet honors Learjet?s 50th anniversary, new aircraft via US tour
Fractional jet ownership company Flexjet is celebrating the 50th anniversary of U.S. jet manufacturer Learjet with a nationwide tour that lets guests explore the Learjet 85.
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Lamborghini builds brand community through race live-streams
Italian automaker Lamborghini is targeting aspirational consumers by live-streaming Sept. 21-22 the Lamborghini Blancpain Super Trofeo race at the N?rburgring racecourse in Germany.
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Mandarin Oriental Jakarta pampers runners with marathon package
Mandarin Oriental, Jakarta, Indonesia is inviting runners to its marathon weekend designed to prepare and rejuvenate guests who participate in the first Jakarta Marathon Oct. 27.
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Burberry generates handbag line awareness through mobile ads on The Cut
British fashion house Burberry is generating product awareness for its latest handbag collection through a pair of mobile advertisements found on New York magazine?s The Cut.
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Prada, Bloomingdale?s, Dior and Burberry ? News briefs
Today in luxury marketing - Prada's profit rises 7.6pc as sales grow; Bloomingdale?s black tags curb $8.8B fraud bill; Arnaud Bazin joins Dior; Burberry confident in China despite luxury crackdown.
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Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2014. Nominations accepted through Sept. 30.
Click here to read the entire article on Luxury Daily

Battle of the maps: The 2014 ad game-changer
The principal challenge is that maps are a new and unique advertising paradigm, and the incumbent search business models, mostly designed for the Web?s previous era as a stationary, desktop experience, may need to be adjusted.
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Porsche Design CEO: Brand substantially grew store footprint in eight years - Luxury Daily

By Staff reports

September 19, 2013

Porsche Design CEO: Brand substantially grew store footprint in eight years
The CEO of Porsche Design at the Luxury Retail Summit: Holiday Focus 2013 outlined the brand's expansion from seven Porsche Design stores in 2004 to over 122 by 2012 following the acquisition of 65 percent of shares by the German automaker Porsche.
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Lalique exec: Leveraging heritage can rejuvenate brand for younger consumers
A Lalique executive at the Luxury Retail Summit: Holiday Focus 2013 shared the brand?s strategy to attract new, younger consumers through maintaining its relationship with it passionate brand enthusiasts.
Click here to read the entire article on Luxury Daily

Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
Click here to read the entire article on Luxury Daily

Luxury Daily?s Classic Guide to Luxury Marketing
While the global economy is going through ups and downs ? trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States ? luxury brands and retailers have managed to hold their own and even grow.
Click here to read the entire article on Luxury Daily

Former Bergdorf Goodman CEO: Customer-first approach translates to retail success
A former Bergdorf Goodman executive at the Luxury Retail Summit: Holiday Focus 2013 discussed how the New York-based retailer found its success through its curated collections, knowledgeable sales team and its high standard of customer service.
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Fairmont exec: 48pc of high-end consumers travel four times per year
A Fairmont executive at Luxury Retail Summit: Holiday Focus 2013 said that 48 percent of high-end consumers take four trips per year, and 20 percent travel more than four times per year.
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McLaren Exec: Shifting brand image from racing to global luxury
A McLaren executive at the Luxury Retail Summit: Holiday Focus 2013 discussed the challenges faced by the brand after its relaunch as an automotive brand in 2011.
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Stark Carpet exec: Lesson from the transition from trade-only to retail
A Stark Carpet executive at the Luxury Retail Summit: Holiday Focus 2013 discussed the lessons the company learned while transitioning from trade-only to a retail trade combination.
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Forrester exec: Mobile use exceeds luxury brands? expectations
NEW YORK ? A Forrester Research executive at the Luxury Retail Summit: Holiday Focus 2013 said that although luxury brands may be sluggish to innovate in mobile, marketers that test the medium often see consumers using mobile channels two to three times more than expected.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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