November 20, 2013

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Showrooming has not killed Best Buy ? yet
Best Buy is beginning to make a turnaround after many assumed that showrooming would kill off the retailer. Although competitive pricing and a bigger focus on loyalty are steps in the right direction, the retailer is banking significantly on mobile to prove its worth this holiday season.?
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Abercrombie, 1800Flowers lead the way with fewest clicks to purchase on mobile
Abercrombie & Fitch, 1800Flowers, Netflix, Ancestry.com and Fanatics beat the 5-click-to-purchase average on retailers? mobile sites with only two clicks to purchase, according to a report from LightningBuy.
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American Express lets consumers pay with points via updated app
American Express has added a new feature to its mobile application that lets consumers pay with points via their mobile devices.
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Catalog Spree delivers 6x mobile engagement boost via deep linking
Digital catalog aggregator Catalog Spree recently tested placing standard URL links in emails to customers against links that deliver users directly into its mobile app, with the deep links delivering a 6x increase in mobile engagement.
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