Showing posts with label Porsche. Show all posts
Showing posts with label Porsche. Show all posts

Wednesday, November 20, 2013

Updated: BlackBerry Porsche Design P'9982 launches as metal clad Z10

BlackBerry Porsche Design P'9982 launches as metal clad Z10 Shiny, shiny BlackBerry

What should a company do when it's in trouble? Well if you're BlackBerry apparently it's launch a premium smartphone for the high rollers - introducing the BlackBerry Porsche Design P'9982.


While it's got an all-new name and the Porsche Design branding splashed across its front, the P'9982 is actually a humble BlackBerry Z10 in a swanky Italian leather and stainless steel suit.


The only hardware difference is the P'9982 comes with a sizeable 64GB of internal storage, trumping the paltry 16GB found in the Z10.


That means you get the same 1.5GHz dual-core processor, 2GB of RAM, 4.2-inch 720p display, 8MP camera and the latest BlackBerry 10.2 OS - the P'9982 is certainly going for style over substance, then.


What you do get is an official certificate of authentication in the box, plus an exclusive BlackBerry pin which starts "2AA" to let everyone know you're part of this elite club.


In terms of on-screen goodies the P'9982 comes with a grey wallpaper (yes, plain grey), a special Porsche Design ringtone and a dedicated area in App World.


n terms of price, this smartly dressed Z10 is going to set you back a fair bit, although the exact price hasn't been announced.


TechRadar has been told that it'll sport a similar price tag to the previous Porsche Design smartphone - the P'9981 - which retailed at around $2400/AU$2500.


Update: BlackBerry has told TechRadar "information on pricing for the P'9982 will be announced through Porsche Design and other retail partners. The suggested retail price for the P'9982 smartphone is $2350 (around AU$2500)."


Meanwhile the Z10 can be yours for just $280 (around AU$340).


At that price you'd think that the P'9982 would be a limited edition phone, but BlackBerry has said it'll sell as many as it can - so if you really want one you won't need to know "someone on the inside."


If you're sold then you'll be able to nab the Porsche Design P'9982 from November 21 in selected retailers around the world - with Harrods in the UK getting the handset exclusively from that date.

Updated: BlackBerry Porsche Design P'9982 launches as metal clad Z10

BlackBerry Porsche Design P'9982 launches as metal clad Z10 Shiny, shiny BlackBerry

What should a company do when it's in trouble? Well if you're BlackBerry apparently it's launch a premium smartphone for the high rollers - introducing the BlackBerry Porsche Design P'9982.


While it's got an all-new name and the Porsche Design branding splashed across its front, the P'9982 is actually a humble BlackBerry Z10 in a swanky Italian leather and stainless steel suit.


The only hardware difference is the P'9982 comes with a sizeable 64GB of internal storage, trumping the paltry 16GB found in the Z10.


That means you get the same 1.5GHz dual-core processor, 2GB of RAM, 4.2-inch 720p display, 8MP camera and the latest BlackBerry 10.2 OS - the P'9982 is certainly going for style over substance, then.


What you do get is an official certificate of authentication in the box, plus an exclusive BlackBerry pin which starts "2AA" to let everyone know you're part of this elite club.


In terms of on-screen goodies the P'9982 comes with a grey wallpaper (yes, plain grey), a special Porsche Design ringtone and a dedicated area in App World.


n terms of price, this smartly dressed Z10 is going to set you back a fair bit, although the exact price hasn't been announced.


TechRadar has been told that it'll sport a similar price tag to the previous Porsche Design smartphone - the P'9981 - which retailed at around $2400/AU$2500.


Update: BlackBerry has told TechRadar "information on pricing for the P'9982 will be announced through Porsche Design and other retail partners. The suggested retail price for the P'9982 smartphone is $2350 (around AU$2500)."


Meanwhile the Z10 can be yours for just $280 (around AU$340).


At that price you'd think that the P'9982 would be a limited edition phone, but BlackBerry has said it'll sell as many as it can - so if you really want one you won't need to know "someone on the inside."


If you're sold then you'll be able to nab the Porsche Design P'9982 from November 21 in selected retailers around the world - with Harrods in the UK getting the handset exclusively from that date.

Wednesday, October 2, 2013

2014 Porsche 911 Turbo S

A Wicked-Fast Street Legal Multi-Tool

2014 Porsche 911 Turbo S

Walter Röhrl was carving up the circuit in the Porsche 911 Turbo S like a skilled Jedi Master – and I was sitting next to him, mesmerized by the breathtaking show. I had strapped myself securely into the front passenger bucket of the all-new coupe less than a minute earlier, expecting nothing more than a few quick laps around a track at the hands of another celebrated race driver. Been there, done that. Many times, actually.

Yet this was different. Röhrl was not only calculated and methodical in his approach, but his rally-tuned cerebrum appeared to be actively reading available grip levels while he was effortlessly tossing the all-wheel-drive Porsche into each corner at gut-wrenching speeds. His hands were moving rapidly, sending tiny steering corrections to the front tires, and he was using every inch of the track to extract more speed. We launched over a curb, dropped a wheel in the dirt and then drifted around a wide off-camber turn. His human precision and focus was astounding, and the performance he was extracting from the machine was just short of breathtaking.

Few drivers are as gifted as Walter Röhrl - and few vehicles are as capable as the new Porsche 911 Turbo.
2014 Porsche 911 Turbo S

Automotive history was made when Porsche launched its first Turbo model in 1973, showing a prototype of the new car at the Frankfurt Motor Show. Unlike its naturally aspirated 911 siblings, the silver coupe on display was equipped with a 3.0-liter flat six-cylinder engine breathing pressurized air courtesy of a single turbocharger. At the time, few realized how significantly forced induction would change the game.

Pushing the envelope has always been a Turbo tradition.

This rear-mounted engine was rated at 260 horsepower, giving the coupe a top speed of 155 miles per hour. The performance was excessive for a street car of the era, but Porsche had an ulterior motive; it was building the required 400 units to meet GT motorsport homologation rules. Yet the automaker greatly underestimated the popularity of its new street-legal race car. In response to demand, the company doubled – and then tripled – production. By 1977, Porsche had sold 2,876 copies of the Type 930 Turbo 3.0, and its enthusiast customer base was begging for more. The German automaker didn't hold back.

More than four decades after its initial debut, Porsche has introduced its eighth-generation Turbo for the 2014 model year. The new coupe, built on the Type 991 platform that was launched just last year, leapfrogs its predecessor in nearly every category – pushing the envelope has always been a Turbo tradition.

2014 Porsche 911 Turbo S

Even though the outgoing Type 997 Turbo remains a formidable street car, Porsche engineers knew they could raise the bar with the all-new Type 991, as its platform is vastly superior. In addition to the fresh chassis with an aluminum-steel composite construction that is stiffer and 13-percent lighter than its predecessor, the new Turbo models feature a slew of significant upgrades above and beyond the already capable Carrera and Carrera S. These include all-wheel steering, adaptive aerodynamics, a redesigned all-wheel-drive system and a more powerful engine. The flagship Turbo S model pushes the envelope even further, with standard active Dynamic Chassis Control (PDCC), ceramic brakes (PCCB), wider forged wheels, LED headlights and unique badging.

The new Turbo models are substantially wider than even the fat-bodied Carrera 4 models.

The transformation from standard Carrera to Turbo involves more than the addition of two Variable Turbine Geometry (VTG) turbochargers. It is an exhaustive process that affects nearly every mechanical aspect of the vehicle, and most of the enhancements remain buried beneath the car's new bodywork.

Speaking of physical appearance, in the late '70s and early '80s, passers-by had no problem distinguishing the early 930 Turbo from its lesser brethren – its wildly flared rear quarters and distinctive "whale tail" spoiler were a dead giveaway from a quarter mile down the road. While many lament that this aggressive styling had been lost with more recent models, Porsche is reversing the trend with this latest iteration. The new Turbo models are substantially wider than even the fat-bodied Carrera 4 models (by a full 1.1 inches), and their rear flanks feature a level surface "of more than a hand width" on each side to drive the point home. Seen from a distance, especially from the rear, the new fender sculpturing is aggressive and purposeful.

2014 Porsche 911 Turbo S2014 Porsche 911 Turbo S2014 Porsche 911 Turbo S2014 Porsche 911 Turbo S

Buried deep within those wide fenders, and really only visible from below, is a twin-turbocharged 3.8-liter flat-six engine. The direct-injection powerplant features VarioCam Plus (variable valve timing and lift) and Variable Turbine Geometry (VTG) to develop 520 hp and 487 pound-feet of torque in standard configuration (selecting the optional Sport Chrono package boosts torque to 524 pound-feet). The range-topping Turbo S, which we drove for this piece, is boosted to 1.2 bar of intake pressure, and it boasts a 200-rpm higher redline allowing it to develop 560 horsepower and 516 pound-feet of torque (bumped up to 553 pound-feet with the optional Sport Plus package).

As it did with the GT3, Porsche has dropped the six-speed manual option.

As it did with the GT3, Porsche has dropped the six-speed manual transmission option with the 991 Turbo and Turbo S. This leaves the automaker's excellent seven-speed Doppelkupplung (PDK) automated dual-clutch gearbox as the sole transmission. Refined and updated, PDK has been designed with "virtual gears" that allow both oil-bath clutches to slip and provide gear ratios between the fixed sets (Porsche says it is wear-free). Power is sent to all four wheels through an electronically controlled Multi-Plate Clutch (PTM), and an electronic rear differential lock and Porsche Torque Vectoring (PTV+) are standard.

A MacPherson-type independent suspension is used up front, while a five-link independent setup is tasked with the role in the rear. Coilover shocks are standard at all corners, each working in conjunction with adaptive Porsche Active Suspension Management (PASM), which offers two driver-selectable programs. Electromechanical power steering is employed on both Turbo and Turbo S models.

2014 Porsche 911 Turbo S

The standard Turbo model is fitted with six-piston monobloc aluminum brake calipers over drilled and ventilated iron rotors up front and a similar four-piston monobloc setup in the rear, while its brake package is hidden within 20-inch wheels wearing staggered 245/35ZR20 and 305/30ZR20 tires. The Turbo S models are upgraded with a Porsche Ceramic Composite Brake (PCCB) package as standard equipment, with six- and four-piston monobloc aluminum calipers. The wheels are slightly wider (by half an inch), with center-locking hubs in place of conventional wheel bolts, though tire sizes are identical on both models.

Porsche has devised a soft rubber front splitter that extends and retracts with air pressure.

As mentioned, the new Turbo models are equipped with active rear axle steering. The electro-mechanical system, shared with the track-ready GT3, places a servo at each rear wheel that is tasked with steering the hub in the same (up to 1.5 degrees) or opposite (up to 2.8 degrees) direction as the front wheels based on vehicle speed and steering wheel angle. Porsche points out that active steering virtually reduces the wheelbase in tight corners and increases it at high speeds, improving both turn-in and stability.

Adaptive aerodynamics are not new to Porsche (its Type 964 models were fitted with an active rear wing in 1989), but the pneumatic system employed on the new Turbo models is. Sports cars need low front splitters to optimize airflow, but it often comes at the cost of damage when entering steep driveways. While many of today's high-end vehicles (including the GT3) have resorted to a nose lift system that raises low front ends over daily obstructions, Porsche has devised a soft rubber front splitter that extends and retracts with air pressure. In its stored position, it tucks out of the way, allowing the nose of the Turbo models to clear most obstructions. But as speeds increase, or under manual control via a cockpit-mounted switch, the three-position front airdam deploys in stages. Working in conjunction with an active rear spoiler, Porsche Active Aerodynamics (PAA) takes the worry out of city driving while increasing downforce and reducing drag at high speeds.

Autoblog Short Cuts: 2014 Porsche 911 Turbo


It is impossible to explore the limits of the new Turbo models on public roads in the United States, so Porsche invited us to its German homeland to wring out this latest offering. After a long day's worth of travel and a restless night's sleep, I grabbed the keys to an Amaranth Red metallic Turbo S and pointed its nose towards the Bilster Berg Drive Resort just a few miles away.

A smiling engineer told me that it will run unrestricted to about 210 mph, but they held it back due to tire limitations.

The easiest way to tell these new forced-induction models apart from their naturally aspirated siblings (Carrera, Carrera S and GT3) is to look for the additional openings, each engineered to feed and exhaust air to the intercoolers and brakes. While the intake on the front fascia is slightly larger than on standard 911s, the most visible changes are found on the rear quarter panels where Porsche has located intakes on the leading edge and exhaust vents just aft of each wheel. The rear of the Turbo models are also distinguished by their quad exhaust tips with square outlets.

But things are a bit more complicated between the two turbo models. Short of a glance at the "S" on the rear decklid badge, it is nearly impossible to differentiate the standard 911 Turbo (base price $149,250) from the 911 Turbo S ($182,050). This is because customers may option-up a standard Turbo to make the two appear nearly identical from a distance of ten yards. Inside the cabin is a similar story, as both well-configured, leather-lined coupes share just about everything in common except for the model scripting on the tachometer and multi-function display start page.

Of course, there is also that slight difference in performance. Porsche conservatively says the 3,516-pound Turbo Coupe will hit 62 mph in 3.2 seconds with the Sport Chrono package, while the slightly heavier 3,538-pound Turbo S Coupe can do the same sprint in 3.1 seconds. The Turbo is electronically limited to 196 mph, while the Turbo S is capped at 198 mph. A smiling engineer told me that it will run unrestricted to about 210 mph, but they held it back due to tire limitations.

2014 Porsche 911 Turbo S2014 Porsche 911 Turbo S

The brand-new, 2.67-mile Bilster Berg Drive Resort is absolutely spectacular. Designed by Hermann Tilke (the brains behind the most recent Formula One circuits at Abu Dhabi, Bahrain, Shanghai and Istanbul) and with Walter Röhrl on board as a technical consultant, the challenging club circuit follows the German topography over the site of an old British ammo dump. The 30-foot wide track is perfectly paved with technical corners, fast straights and a wicked 26-percent drop that makes the Corkscrew at Mazda Raceway Laguna Seca appear outright tame. In other words, it's just about perfect for the new Turbo.

The 911 Turbo S is nothing short of a beast – a surprisingly obedient one.

On this pristine track, the 911 Turbo S is nothing short of a beast – a surprisingly obedient one. I spent the first couple laps familiarizing myself with the Porsche and the circuit. The Turbo S coupe isn't on the lightweight side of the scale, but it drives much leaner than its curb weight suggested. Initial turn-in is quick, with almost magical precision thanks to that all-wheel steering, and there is almost zero perceptible body roll. The brakes are very strong, with a pedal that is easy to modulate. Outward visibility, always a 911 strength, remains excellent.

It doesn't take long to realize that its performance envelope is extraordinarily impressive for a licensed street car, and before long, I was pushing the car much harder than I would have expected that early in the day – a real testament to how easy it is to drive at blistering speeds. It doesn't take long before the car is urging you to dive fast into the corners, trust the stopping power of its carbon-ceramics brakes and blindly put faith in its all-wheel-drive system by getting all the way on the accelerator very early upon exiting each corner. The Turbo S is stupid fast, and its smorgasbord of electronic nannies is ready and willing to work its tail off to make the person behind the wheel look damn good.

2014 Porsche 911 Turbo S2014 Porsche 911 Turbo S2014 Porsche 911 Turbo S2014 Porsche 911 Turbo S

At Porsche's request, I tackled the circuit in Sport Plus mode. This puts all adjustable systems (steering, throttle, suspension, gearbox, stability control, etc.) in their most aggressive settings and encourages the exhaust to pop, cackle and burble under deceleration. Leaving PDK in Drive, the gearbox cracks off both up- and down-shifts with blistering quickness while brilliantly holding the proper gears through each of the corners and executing rev-match downshifts under hard braking. It's a flawless copilot – never once would I question its automated logic.

PDK is a flawless copilot – never once would I question its automated logic.

After a half-dozen laps, I began to scare myself. My speed between the corners was increasing, and I found myself overcooking sections of the track (very easy to do with 560 hp under your right foot). Yet the Turbo still didn't bite. Instead of spinning wildly into the barriers, this 911's four-wheel steering, torque vectoring and active suspension obeyed my steering inputs, wiggled a bit, and then blasted me off each subsequent apex. My heart was racing and my knuckles were white, but I was having one helluva good time in this street car.

Immediately after lunch, I grabbed the same car and headed out across the German countryside to experiment with the different driving modes: Standard, Sport and Sport Plus. I tinkered with the console-mounted buttons only to decide that that Sport is ideal, as it provides slightly more aggressive shift logic, more bark to the exhaust and a firm, yet comfortable ride.

2014 Porsche 911 Turbo S2014 Porsche 911 Turbo S2014 Porsche 911 Turbo S2014 Porsche 911 Turbo S

In this configuration, the Turbo had a new demeanor. The PDK shifts as smoothly as a torque-converter automatic, without even the slightest mechanical noise, and the suspension loses its harsh edge. The four-wheel steering, an invisible partner on the track, is actually more evident around town as it reduces the coupe's turning circle to that of a compact car (just 34.8 feet). One hour earlier, the Turbo had been violently careening across a racing circuit, yet under these circumstances, it comfortably crawled across cobblestones and avoided pedestrians in a centuries-old German town at a walking pace.

The four-wheel steering, an invisible partner on the track, is actually more evident around town.

Driving at this relaxed state, I took a few minutes to search for blemishes - not easy with a vehicle that has been refined seven times over three decades with cost hardly a concern. First, road noise (always a 911 issue) is still prevalent inside the cabin. Second, the Turbo's fuel economy when the engine is spooled up is dismal (out of boost, expect mid-20s on the highway). Lastly, the rear seats are best left for secondary luggage.

I'll confess that my primary objective for the afternoon was to find a nice stretch of autobahn and stretch this Turbo's legs. To my delight, the opportunity presented itself shortly thereafter. Cars like this 911 Turbo S are viewed as kings on the unlimited-speed motorway, and it's great fun watching everything move out of its way. But afternoon congestion and proper autobahn etiquette kept most of my burst speeds to about 120 mph. I was fortunate enough to get one quick blast to a maximum of 152 mph before a diesel-powered Audi A6 Avant plugged up the lane. The Porsche was not fazed by the vigorous autobahn exercise, but I wanted more time on the circuit.

It was back at the track when I handed the keys to Walter Röhrl for a few hot laps... and that same Turbo S was forced to run at twelve-tenths without breaking a sweat.

It remains a driver's car of the first order.

Like each of its seven predecessors, the new Turbo sets a new segment benchmark for overall drivability. And even though some may discount its engineering black magic and lack of an available manual transmission, it remains a driver's car of the first order. It intentionally lacks the rawness and engagement of Porsche's own GT3 (still lighter and quicker around a race circuit), but it more than makes up for this deficiency with impressive and all-encompassing capabilities. Owners may load the Turbo's front trunk with luggage and rapidly drive it across an expansive continent, unchallenged by any road or weather condition, and arrive at the destination completely rested.

That versatility is what truly sets the new 911 Turbo and Turbo S apart from its competitors. It is a no-compromise daily driver, podium-winning club day racer and a buttoned-up luxury car for every black tie dinner. Lacking any known challenger of equal all-around accomplishment, I'd argue that Porsche's new 911 Turbo is the world's most talented street car.

Engine:Twin-Turbo 3.8L Flat-6Power:560 HP / 553 LB-FTTransmission:7-Speed DCT0-60 Time:2.8 Seconds (est.)Top Speed:198 MPHDrivetrain:All-Wheel DriveCurb Weight:3,538 LBSSeating:2+2Base Price:$182,050Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own – we do not accept sponsored editorial.

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Tuesday, October 1, 2013

2014 Porsche 911 GT3 [w/video]

The Bearable Lightness Of Being

Start with a standard Porsche 911 Carrera and its 350-horsepower, 3.6-liter flat six-cylinder engine. Bore a crepe-thin slice of aluminum from each cylinder to get to 3.8 liters, add a wider track out back and two extra exhaust pipes and voila, you can append an S to the Carrera's name. Hang two sets of wet, multi-disc clutches along its spine and you can make that a 4, or a 4S. Bolt on two forced-induction compressors and piping, add two fender vents and comically wide rear tires and you've redeemed your ticket to a Turbo. Increase the boost pressure and swell the corral to 560 horses and you have the Turbo S, which is the Virginia Slims of the 911 line-up because it's come a long way, baby.

Or you can go in a different direction. At that second stop, grab the 3.8-liter and cart it over to the engineers at Porsche's development center in Weissach, Germany. If racing were meat, they would be among the alpha carnivores. The baseboards in their homes are probably painted with miniature billboards for motor oil and vintage cigarettes along the straights, red-and-white stripes around every corner.

Instead of watching them add things to the 911, watch them take away. They will subtract the kinds of things you can feel in your hands, like components and weight and mass. By doing that, they will add the things you can feel in your butt and your gut, like acceleration and handling and thrill.

That has been the formula for the previous four generations of the 911 GT3, and it is that same incantation chanted over this fifth generation 991-based GT3. It's stiffer, more powerful, faster and handles better than the coupe that came before it. It weighs more than the outgoing model, but it also - as we've come to expect - has more power.

And when Thomas Jefferson's line "Every generation needs a revolution" was the opening quote of the press conference that introduced the 2014 911 GT3, the easy explanation would be that the speaker was referring to the coupe's advances. But we're pretty sure he was answering the question everyone's been asking since the words "PDK-only" began being applied to the car: "What in Gott's name have you done with my manual transmission?"

The dynasty of Porsche's road-legal racers began with the 1972 911 Carrera RS.

But let us start with the positive subtractions they made.

The lineage of this car is traced back to the 1957 Porsche type 356 A 1500 GS Carrera GT, the first Porsche to wear the letters "GT." Fame would come in the '70s, though; the dynasty of Porsche's road-legal racers began with the 1972 911 Carrera RS and the ducktail by which it was known.

The first 911 GT3 showed up in 1999. It weighed 2,970 pounds, got 360 hp from its 3.6-liter engine, got from 0-62 miles per hour in 4.8 seconds, didn't run out of go until 188 miles per hour and bore features still found on this new car: dry sump lubrication, forged pistons, titanium connecting rods, modified engine mounts and a limited-slip differential.

By the time the second-generation 997 GT3 arrived in 2009, it was getting 435 hp from its 3.8-liter engine, ran from 0-62 mph in 4.1 seconds and had a top speed of 194 mph.

And now: the new 991 GT3 produces 475 hp from a 3.8-liter flat-six, the stoplight dash to 62 mph comes off in 3.5 seconds and the top speed is 195 mph.

This is the first GT3 with direct injection, but it uses a different system than the regular Carrera.

Those are the numbers birthed by an engine whose origins date to the 1997 GT1, Porsche's Le Mans racecar that spawned a 544-hp, road-legal version homologation. The powerplant is almost entirely different from that in the regular 911, only sharing parts like the crankcase and timing chain. There's a new tubular manifold and a lighter crankshaft, dry-sump oil system and intake system. This is the first GT3 with direct injection, but it uses a different system than the regular Carrera with higher pressures.

There are larger hubs and wheel carriers suspended by forged wishbones with bigger bearings, but the suspension's aluminum dampers are another source of weight savings. As on previous GT3s, the all-aluminum suspension is adjustable for height, toe and camber.

The 20-inch forged aluminum wheels are nine inches wide in front – half an inch wider than on the previous generation – and 12 inches in back, the same as before. Peer behind them and you'll find the standard brakes, hybrid 380-millimeter units front and rear composed of cast iron discs with aluminum covers, or the optional PCCB brake package with its carbon ceramic rotors – 410 mm in front with six-piston calipers and 390 mm in back with four-pistons – that is also found on the upcoming 918 Spyder hybrid supercar.

Lastly, increased use of aluminum for the roof, fenders, rear boot lid and doors, as well as high-strength steel, lowers the weight of the bodyshell by nearly 13 percent.

What did they add? Well, overall weight, to start.

So what did they add? Well, overall weight, to start. The Gen II 997 GT3 weighed 3,076 pounds, this one weighs 3,153 pounds. They also added more revolutions: the 435 hp in the last car came at 7,600 rpm, 900 rpm short of its 8,500 rpm redline, while in this one, the 475 hp clocks in at 8,250 rpm, 750 rev per minute below the 9,000 rpm redline. Torque also goes up a pinch, from 317 pound-feet at 6,250 rpm in the last GT3 to 324 lb-ft at the same 6,250 rpm.

They added aggression, the bodywork nothing less than an aluminum mask of vicious sin. It's lower and wider than the last model, and torsional rigidity has climbed by 25 percent. A stouter front air dam with a fuller lower lip, straighter lines and larger mesh-covered intakes feeds more air to the radiators. The air outlet between the trunk edge and the front spoiler, as we'd find out during the afternoon rains, emits clouds of heat into cooler air.

The composite rear wing is still adjustable, but the molded number "3.8," which refers to the 1993 911 RS 3.8, has moved from the wing endplates to the supports. Along with that beefier front lip, it provides 20-percent more downforce overall.

"At Porsche we all love to shift gears manually. But what we love even more is being the fastest."

It is here that we get to Houdini, and the six-speed manual transmission he took with him when he disappeared. Another line we got at the press conference: "At Porsche we all love to shift gears manually. But what we love even more is being the fastest."

Porsche saved 20 kilograms with the redesigned engine, which happens to match the weight penalty incurred by the seven-speed PDK gearbox. No doubt, it is a quick transmission: the so-called "lightning shifts" during sequential manual operation take less than 100 milliseconds.

While there'll be no more swapping gear ratios to suit different tracks, the PDK is "geared to performance" with every one of its seven cogs chosen for their ability to accelerate proceedings – that seventh gear is not an overdrive gear.

It's 15 seconds faster around the Nürburgring's Northern Loop than the last GT3.

One of its prime tricks is that it can be used like a sequential manual transmission, the driver pushing the console-mounted lever forward for downshifts, pulling back for upshifts. But there are paddles on the wheel, naturally, and they're the source of the second trick. Pull them both toward you and the gearbox goes into neutral, as if you had a real clutch to press. Release them and the PDK returns to the gear you had it in.

The adoption of the PDK has made fitment of an electronically controlled, fully variable rear locking differential possible. The LSD on previous cars had fixed locking values of 28 and 40 percent.
The result, on paper, is improved metrics everywhere. Porsche says it's 15 seconds faster around the Nürburgring's Northern Loop than the last GT3, going flag-to-flag in 7:25.

The result, behind the wheel, is improved performance everywhere – but you've got to get to it. Slide into the Porsche Sports Seats Plus, which we won't get in the US because the seatbacks are fixed, and get into position. For the first time on a GT3, height adjustment is electric. Save for the lack of back seats, the cabin is mostly like you'd find in the 'plain' 911, except much of it is swathed in Alcantara.


It takes a truly nasty section of road to remind you that you're driving a track car.

Turn the car on, and not much happens. The new 3.8-liter sounds exceptionally mechanical from the outside – it doesn't purr – and muted mechanical from the inside. Pull out onto the main road out of the small German town you find yourself in, and not much happens – no wild noises, no drama, a comfortable suspension, an easy seating position, plus navigation and dual-zone climate control. It's like driving... a plain old car. If you can forget about the carbon buckets, it takes a truly nasty section of road to remind you that you're driving a track car.

What you quickly discover is that after you turn it on, you've got to turn it on.

So you roll on a bit to let everything get toasty, then attack the German B-roads, which are winding, rolling and well tended to. Get some altitude in the rpm range and hit the throttle, making your home between 5,000 and 9,000 rpm, then everything out back goes berserk. It roars like an extraterrestrial on PCP, cut only by the sound of a large-caliber air cannon as the PDK obeys your command to hook up the next gear. Things are so well-sorted out back that as long as the road is just alright, the 12-inch rubber will find a way to stay planted.

Cornering is excellent, beginning with the steering. It's lighter on center than we expected, but as soon as you apply lock it loads right up, and it provides more than just accuracy but actual steering feel – an old yet rarely seen friend in a world of electronically assisted power steering.

And then there's launch control (watch the video below).

A suspension lowered by 1.2 inches, Porsche Torque Vectoring aided by that rear diff and the active rear-wheel steering help immensely. Whereas the 2014 Porsche Turbo will offer up to 2.8 degrees of rear wheel steer, the GT3 offers up to 1.5 degrees, but it's plenty. Under 31 mph the rear wheels turn in the opposite direction to the fronts, above 50 mph they turn in the same direction. The coupe flicks around anything from a U-turn to a hairpin almost like a bearing in a rail. Long fast corners don't require heart medication while you wonder if, just maybe, you're putting too much faith in a rear end that still greets physics with a backhand to the mouth every time they meet. It's so sticky front and rear that our co-driver said at one point, "The grip never ends." Of course, that's not true. But what felt true is that the grip only ends after you cross the line marked, 'I Want to Hurt Myself.'

Not being the biggest fan of paddle shifters, we spent almost all of our time behind the wheel swapping cogs with the sequential manual mode, pushing and pulling the lever into and out of corners. We found the experience the perfect middle ground between the soulless (but yes, fast) contraction of forearm flexors needed to pull paddles and the (what now seems like) geologic span of time needed to shift and get back on the power when using a third pedal.

And then there's launch control (watch the video below). Hold down the brake, press the accelerator to the floor and listen to the car holler and wail as it holds 4,500 rpm. Let go of the brake and boom – you're 200 yards down the road before your senses can catch up to your reflexes, which have been busy shifting gears for you.

2014 Porsche 911 GT3 Demonstrates Launch Control


About the only knock we can give the driving experience is due to that ass-planting tail.

When you're done filling the boondocks with the shrieking thunder of that 3.8-liter, scaring the bejeezus out of every kind of forest and farm creature, take the GT3 back down to around-town speeds and be reminded, incredibly, that you're driving... a plain old car. Kind of. Along with that high-revving wail you can't help remembering that the co-driver tailed a diesel Audi A7 that was fireballing down the highway during a serious rainstorm, and the GT3 never once fell into any skittish, floaty sports car antics. Rather, it sang Elvis to the Autobahn: "I'm gonna stick like glue, yeah yeah, because I'm stuck on you..."

About the only knock we can give the driving experience is due to that ass-planting tail. Get the rear-view mirrors placed just right and don't be afraid to work your neck, because you can forget about seeing cars behind you in the rearview mirror.

Way back yonder in time, the magazine Car had a section at the back of each issue that detailed the specs of every car sold in the UK. The entry to each brand was noted with a one-liner, and the tagline for Porsche was: "If you can, then you must."

When it comes to the GT3, we can boil that down to one word: "Bingo."

Engine:3.8L Flat-SixPower:475 HP / 325 LB-FTTransmission:7-Speed PDK0-60 Time:3.5 Seconds (62 mph)Top Speed:195 mphDrivetrain:Rear-Wheel DriveCurb Weight:3,153 LBSSeating:2Cargo:4.41 CU-FTMPG:TBDBase Price:$130,400Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own – we do not accept sponsored editorial.

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Monday, September 23, 2013

Porsche Design CEO: Brand substantially grew store footprint in eight years - Luxury Daily

By Staff reports

September 19, 2013


lux

Porsche Design CEO: Brand substantially grew store footprint in eight years
The CEO of Porsche Design at the Luxury Retail Summit: Holiday Focus 2013 outlined the brand's expansion from seven Porsche Design stores in 2004 to over 122 by 2012 following the acquisition of 65 percent of shares by the German automaker Porsche.
Click here to read the entire article on Luxury Daily

Lalique exec: Leveraging heritage can rejuvenate brand for younger consumers
A Lalique executive at the Luxury Retail Summit: Holiday Focus 2013 shared the brand?s strategy to attract new, younger consumers through maintaining its relationship with it passionate brand enthusiasts.
Click here to read the entire article on Luxury Daily


Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
Click here to read the entire article on Luxury Daily


Luxury Daily?s Classic Guide to Luxury Marketing
While the global economy is going through ups and downs ? trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States ? luxury brands and retailers have managed to hold their own and even grow.
Click here to read the entire article on Luxury Daily


Former Bergdorf Goodman CEO: Customer-first approach translates to retail success
A former Bergdorf Goodman executive at the Luxury Retail Summit: Holiday Focus 2013 discussed how the New York-based retailer found its success through its curated collections, knowledgeable sales team and its high standard of customer service.
Click here to read the entire article on Luxury Daily


Fairmont exec: 48pc of high-end consumers travel four times per year
A Fairmont executive at Luxury Retail Summit: Holiday Focus 2013 said that 48 percent of high-end consumers take four trips per year, and 20 percent travel more than four times per year.
Click here to read the entire article on Luxury Daily


McLaren Exec: Shifting brand image from racing to global luxury
A McLaren executive at the Luxury Retail Summit: Holiday Focus 2013 discussed the challenges faced by the brand after its relaunch as an automotive brand in 2011.
Click here to read the entire article on Luxury Daily


Stark Carpet exec: Lesson from the transition from trade-only to retail
A Stark Carpet executive at the Luxury Retail Summit: Holiday Focus 2013 discussed the lessons the company learned while transitioning from trade-only to a retail trade combination.
Click here to read the entire article on Luxury Daily


Forrester exec: Mobile use exceeds luxury brands? expectations
NEW YORK ? A Forrester Research executive at the Luxury Retail Summit: Holiday Focus 2013 said that although luxury brands may be sluggish to innovate in mobile, marketers that test the medium often see consumers using mobile channels two to three times more than expected.
Click here to read the entire article on Luxury Daily


Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Friday, September 20, 2013

Alfa Romeo prices 4C in Porsche, Lotus ballpark

Alfa Romeo 4C: 'just drive'

4 kg/HP, from 0 to 100 km/h in 4.5, 137 HP/litre and 1.2 g of deceleration: 'just drive'

'Just drive' is a clear invitation to experience those genuine sensations that only Alfa Romeo is able to offer. The new signature that will accompany the communication of the Alfa Romeo models originates with the presentation of the 4C, the small thoroughbred car that marks the return of the brand to the world of lightweight sports coupés.

Extraordinary performance, unique handling, extreme aerodynamics and design that takes up the stylistic features of the Alfa Romeo tradition. This in brief is the new Alfa Romeo 4C, a driving machine without compromise that beckons drivers to take to the road or track to experience the thrill of driving it.

The Alfa Romeo 4C is essentiality and light weight, a car where everything has been designed to provide total driving pleasure. That same essentiality shaped its design. The car expresses a "natural beauty" that results from a perfect blend of function and form. Its layout and size immediately brings one of the most beautiful coupés of all time to mind, the Alfa Romeo 33 Stradale. Like the legendary 33 Stradale, the 4C is designed to meet extreme mechanical and functional requirements. Its body aerodynamically 'covers' the engine and chassis with clean and essential surfaces.

Designed by Alfa Romeo engineers and made at the Maserati plant in Modena, this captivating coupé with two racing bucket seats uses materials and design solutions like carbon, aluminium, and rear-wheel drive derived from the 8C Competizione along with technologies from Alfa Romeo's latest models, all thoroughly revised to maximise the new car's sporting appeal. Proof of that lies in the new 1750 Turbo Petrol with direct injection and aluminium block, the sophisticated latest-generation "Alfa TCT" dry twin clutch automatic transmission and the Alfa DNA driving mode selector with the brand-new Race mode.

A length of approximately 4 metres and a wheelbase of less than 2.4 metres emphasise the car's compact size while also accentuating its agility. The dynamic qualities of the Alfa Romeo 4C are confirmed by a weight to power ratio of less than 4 kg/HP; it's a value worthy of a 'supercar'.

This vehicle quite simply screams Alfa. Its sports car soul creates unique driving sensations, both on the road and when racing, where velocity and transverse accelerations offer even the most expert driver unrivalled driving thrills: from 0 to 100 km/h in just 4.5 seconds flat, 258 km/h of top speed, deceleration peaks in the range of 1.2 g and lateral acceleration peaks over 1.1 g. All this is also achieved with a balanced weight distribution, with 40% on the front axle and 60% on the rear.

If these figures attest to the outstanding performance and dynamic qualities of the 4C, there is one characteristic enduringly connected to every Alfa Romeo: ease in recognising one of the brand's models through other senses. Not only is it eye-catching, but the sound of the engine has also been emphasised with low frequencies and the classic roar of the exhaust.

In the same way it has been studied with particular attention paid to an enveloping seat design so the car can be 'felt'. 'Body' perceptions are felt inside and even more so - with an added thrill - at the wheel. The brake, for example, can be modulated when loaded to get the necessary feedback even in the most demanding braking situations. Steering, which has to convey as much 'feel' as possible, is unassisted, progressive and direct, and the accelerator is ready to handle exits from curves with as much acceleration as possible.

The annual availability of the 4C Alfa Romeo on the major world markets is limited to only 3,500 units - 1,000 units of which are earmarked for Europe. Starting in October it can be ordered at all Alfa Romeo dealerships in Europe.

The 4C marks the launch of Alfa Romeo's global growth plan that, along with future models, is offered as a global brand that competes in the heart of the Premium market. This is the reason why it is developing synergies with the Premium brands of the Fiat-Chrysler Group, and Maserati in particular, which adds the strength of its history, its ability to innovate and its fame the world over. So in this sense the Alfa Romeo 4C supercar is a symbolic product with an extremely high level of quality and technological refinement that embodies the deepest values ??of the Alfa Romeo brand.

Design

Balance: ultimate aerodynamic efficiency and elegant proportions
Strength: muscle and sculpturesque shapes in rear volume and side
Essentiality: functional interiors for total involvement in the driving experience

The compact dimensions make this car with 2 bucket seats truly unique among its competitors: it is just under 4 metres long, 200 cm wide, 118 cm high and with a wheelbase of less than 2.4 metres. These dimensions serve both to emphasise the car's 'supercar proportions' and to accentuate its agility.

Designed by Alfa Romeo Centro Stile, the development of the 4C's exterior was characterised from the start by the need to enhance the style of the car and the technical characteristics both from a dynamic and aerodynamic point of view. For this reason, all the style solutions adopted have been optimised in accordance with the ultimate goal of the car: performance.

To meet this end, the surfaces were treated as sculpture and engineers worked side by side with the designers to carve all the innovative aerodynamic solutions out of it. The result of this teamwork led to a car that conveys pure sports style through a union of technology and beauty, which is an essential requisite for any Alfa Romeo sports car, where form is always first and foremost function. Besides, every structural element has been conceived for maximum dynamic efficiency, and to help create the downforce needed to ensure maximum grip under fast cornering.

The rear volume, sinuous and enveloping, encloses and embraces the beating heart of the car: the mechanics and the engine, visible through the rear window. All this, thanks to the development of a marked musculature above the wheels, lends strength and power to the rear area.

The rear musculature supports its structure on round rear light clusters and on the side air intakes necessary to cool the intercooler and the air inlet for engine intake. From the energy-charged rear volume and the two side air intakes spring the two long muscles which lend speed and dynamism to the side, generating the necessary volume at the front end to house the headlights and, on the central part, the two robust ribs running along the bonnet, tracing the unmistakable "V" and coming to their natural conclusion around the shield. This, together with the two side intakes, forms the famous 'Trefoil', a distinguishing trait of all Alfa Romeo cars.

Even at the rear, what first appears to be an element of pure graphics actually serves a clear purpose. Look at the two lines alongside the number plate holder: aesthetically, these create two points of light that add movement and dynamism to the rear volume. Functionally, however, they also protect the light cluster from pendular weight in the event of rear impact.

The entire tail section - starting from the rear upper profile and the lower profile characterised by a large "diffuser" with aerodynamic spoiler and air outlets - was subjected to extensive wind tunnel testing to ensure the best possible aerodynamic performance.

Lastly, the exterior colour range reflects the spirit of the car and is essential as the Alfa personality demands: red, white, black and grey. However, special attention has been paid to technology with the introduction of three-layer colours. The by now consolidated and well-known Competizione Red is the essence of the Alfa Romeo spirit with its depth, shine and iridescence that shapes the volumes of the car.

Tradition and future

The Alfa Romeo 4C immediately brings to mind some of the traditional iconic models which have left a significant mark in the history of the Brand. Above all others, in terms of dimensional and layout similarities, one stands out in particular: the 33 Stradale of 1967, a car that combined extreme mechanical and functional requirements with an essential style which "clothed" the engine and chassis appropriately with unmistakable Alfa Romeo treatments.

The Alfa Romeo 4C has followed suit, and thus completes a journey which was embarked upon with the 8C Competizione, emphasising some particular concepts of the brand, such as compact size, dynamism and agility. The same search for the bare essentials has been applied to building one of the world's lightest-weight cars, the Alfa Romeo 4C. A downright search for the ideal weight led to the formula to combine 'lightness and efficiency' while exploring new solutions and materials, not to mention meticulous development work involving highly advanced technologies, in many cases coming from the excellence of Formula 1 or the aviation sector.

The combination of 'Lightness & Efficiency' was the concept behind the design of some unforgettable Alfa Romeos of the past, such as the unforgotten star at Le Mans, the 8C 2900 B Touring of 1938 with full aluminium body, or the 1900 C52 "Disco Volante" of 1952 with a top speed of 230 km/h and weighing just 760 kg.

The captivating 4C is also the vehicle with which Alfa Romeo expresses its interpretation of 'Technology' - just like the 2010 Giulietta, the first car in the world to develop and adopt the TCT - and of 'Dynamism', a value that immediately brings to mind the 8C Competizione of 2007, the fastest Alfa Romeo road car in history and produced in a limited series of 500 units.

Today these values ??- Technology and Dynamism, Lightness & Efficiency, Italian Style - take shape in the new Alfa Romeo 4C, an uncompromising though accessible sports car, a technological and sensual supercar that offers precision, agility and great performance. In short, it is a car to drive and enjoy both on the road and on the track.

Interior

The interior of the Alfa Romeo 4C is the result of an in-depth study of anthropometric and ergonomic parameters that established a relationship between the sports layout of the car and features that form a 'continuity' with the design of the body. It is a design concept in which the various elements - dashboard, instruments and seats - follow specific driver and passenger usability and comfort criteria.

Definition of the interior took on particular importance when configuring the carbon fibre 'monocoque' cell. This veritable 'monolithic core' led to a rational organisation of the main construction elements in keeping with the principle of integrating parts and optimising weights. Initially focused on arranging controls and instruments so they are turned toward the driver, this approach actually simplified construction in terms of assembly processes and separation into subassemblies when industrialising the project.

The climate control system ducts are integrated with the entire dashboard block, which contains a supporting 'technical spider' structure inside the mould. Consisting of a thermoformed shell like those found on limited edition supercars, the dashboard is designed to make using functions simple and reaches its zenith in the concept of extreme driver-orientation, thanks to digital instruments and gear shift controls located on the appropriately shaped steering wheel.

The cockpit, which powerfully suggests the world of motorcycle racing and race cars, brings together all information necessary to drive and control the car. All readings are visible on the instrument panel, comprising an original digital display, containing all the control functions for the Alfa Romeo supercar.

This formal construction simplification in terms of reducing the number of components and placing the various parts in clear view meets the goal of concentrating the relationship with the car's interior on the experience of driving. User-friendly and formal importance was given to positioning the TCT transmission selector, activated by buttons on the tunnel console, the gear change levers on the steering wheel, and the DNA system selector for changing the operating parameters of the engine and the chief mechanical and electronic devices.

With regard to the selection of materials, the Alfa Romeo 4C project is a perfect synthesis of the brand's values. It is a combination of advanced technology and dynamism, sportiness and performance, and tradition and modernity. The lines, shapes, materials and colours emphasise this desire to take centre stage: the pride of being an Alfa Romeo. The material is not intended as a covering, but as an enhancement of the external and internal skin, volumes and, where possible, as a visible structure. The material is the very essence of the structure.

The aesthetic choices are based on technical and natural materials, and not appearance, but substance. The interior space is minimal and 'naked' in its treatments and finishes. The environment is dark black, embellished only by a few metal details with an aluminium effect. The real protagonist is carbon. As it is a structure, it is found both inside and outside the car in an aesthetic continuum and conveys technicality and lightness at the same time.

The seats, with a composite structure, ensure the perfect feeling of the road that the driver gets, thanks to the possibility of finding an ideal driving position while guaranteeing comfort even in everyday use. In detail, the seat upholstery ranges from technical fabrics with high performance and robust nylon yarns to natural leathers in the colours of Alfa Romeo tradition: red for sportiness and "dinamica", a polyester microfibre with a soft and adhesive touch to keep grip on the seat, as well as on the road. Also the internal 'asphalt type', 3D and 'rough' grains call the real subject matter to mind: contact with the road. Finally, the pedal unit and footboards for driver and passenger are made of aluminium, in this way highlighting its sports character down to the smallest detail.

Architecture and Aerodynamics

Two bucket seats, rear wheel drive with a mid/rear mounted transverse engine
Weight distribution: 40% on the front axle and 60% on the rear

Driving pleasure is the result of carefully balanced design. Rear wheel drive and a centrally mounted engine: the architecture of the Alfa Romeo 4C is typical of competition cars in which perfect weight distribution is the primary objective.

The Alfa Romeo 4C has rear wheel drive to make full use of the dynamic advantages afforded by this configuration. Rear wheel drive gives better grip under acceleration, when engine power throws weight towards the rear of the car. Rear wheel drive also lets you enter curves at higher speeds, delivering a far more intense driving experience.

The aluminium engine is centrally mounted. This significantly reduces weight as it

eliminates the need for a propeller shaft and optimises weight distribution - 40% on the front axle and 60% on the rear - by concentrating mass near the centre for crisper handling.

Aerodynamics
A negative Cz contributes towards achieving increased stability at higher speeds
Cx equal to 0.34, the best value among cars with negative lift

Having defined the 4C's architecture, Alfa Romeo engineers started to search for the most suitable materials for this solution. Aluminium, steel, SMC and carbon fibre were chosen for their ability to combine lightness and efficiency. In this way a total dry weight of only 895 kg was achieved. This record makes the Alfa Romeo 4C one of the lightest cars in the world.

After choosing the materials, the designers worked on all external and internal flows of the car, paying close attention to every detail necessary to decrease the creation of vortices and at the same time to ensure cooling of the engine compartment. On top of this special design of the rear and lower underbody air intakes and over 200,000 hours of optimisation in the wind tunnel and on the track were added. The final result is a Cx equal to 0.34, the best value among cars with negative lift.

The Alfa Romeo 4C achieves maximum aerodynamic efficiency levels, guaranteeing a negative Cz which, as in racing cars, contributes towards achieving increased stability at higher speeds thanks to the negative lift.

Materials

Weight to power ratio less than 4 kg/HP and total dry weight of only 895 kg
The most advanced mixture of hi-tech materials having characteristics of exceptional stiffness and resistance combined with a very low specific weight
The carbon fibre monocoque weighs only 65 kg

The Alfa Romeo 4C stems from a blank sheet of paper and an idea. The blank sheet of paper was a prerequisite for the conception, development and implementation of a new idea of a sports car: the "affordable supercar". In fact, the 4C is designed to be not just an exclusive car in terms of content and performance, but also to become a dream that comes true for Alfa Romeo enthusiasts all over the world. So we had to think in terms of low production volumes - but still in the order of a few thousand cars a year.

So the blank sheet of paper, initially free from design and production restraints, became immediately enriched with new parameters and new challenges. The first is represented by a reference figure not to be ignored: a supercar must have a weight-to-power ratio of under 4 kg/HP. To achieve it, the Alfa Romeo engineers could focus on the horsepower - so much power, so much performance - but with consequent high purchase and running costs for a car that would have in this way become much less affordable. So they decided to take another route: reduce the car's weight by choosing materials that combine lightness and efficiency, and improving - at times even creating - manufacturing processes that fuse high technology and craftsmanship. A total dry weight of only 895 kg was achieved in this way. It is a record that makes the 4C one of the lightest cars in the world.

To achieve this ambitious goal, lots of work was poured into the materials. They were chosen for their specific weights and for the chemical-physical, mechanical and technological properties that best meet the needs of performance and dynamic behaviour of a sports car. And this is the reason why the 895 kg of weight are mostly formed of aluminium, steel, lightened SMC and carbon fibre.

Carbon fibre

The secret of the lightness and dynamic behaviour of the Alfa Romeo 4C lies in the 10% of carbon fibre used, which represents as much as 25% on the entire volume of the 4C. Today carbon fibre is the material that guarantees the best efficiency between weight and stiffness. This is why it was chosen for the monocoque with a structural function that constitutes the central self-supporting cell of the chassis. It is a solution adopted by most advanced supercars. It combines savings in weight with excellent performance. In fact, the monocoque weighs only 65 kg.

Totally designed by the team of Alfa Romeo specialists, the monocoque is produced by Adler Plastic with an innovative production process that brings together the state of the art in terms of manufacturing technologies with the manual dexterity typical of Italian craftsmen. In this way it was possible to introduce the 'pre-preg' technology derived from Formula 1 into a series production. Alfa Romeo is the only brand able to do this, and its production rate tops 1,000 pieces a year.

'Pre-preg' carbon fibre, processed with a vacuum bag in an autoclave, has made it possible to move on from designing the piece to designing the material. In this way the monocoque reached levels of response to stresses and dynamic behaviour unthinkable with the adoption of other technologies and materials. The pre-preg carbon fibres can be arranged in the optimal structural direction with respect to the forces to achieve a result which only a metallic material could give with superimposed layers, different thicknesses and added reinforcements.

Moreover, polymerisation in the autoclave - 'cocura' in technical terms - allows box section structures normally coming out of multiple components (often of different materials) manufactured and assembled in several phases to be produced in a single process. This is what happens for the door pillar, for example. In the standard steel version, it is composed of about 6 pieces joined together and to the body in several stages of the production process.

With the 'cocura' process, the door pillar is a single object and part of the supporting structure.

In fact, the carbon fibre monocoque is a single piece - and as such it reacts to external stresses with obvious advantages in terms of dynamic behaviour.

Aluminium

The use of materials with high torsional stiffness and low specific weight distinguishes all the structural components of the Alfa Romeo 4C. As is demonstrated by the use of aluminium for the roof reinforcement cage and front and rear beams. Both the design of the components and the manufacturing process were altered in this case as well, in order to reduce its weight and increase its rigidity. More specifically, the designers created a new section for the struts that replaces the traditional rectangular section. In this way the beams are lighter and at the same time safer. They are also produced using the innovative 'Cobapress' process. This process combines the advantages of casting with those of press forging, which further compresses aluminium alloy to close any remaining porosity. All of this lightens the component to the benefit of its mechanical properties.

The continuous wire with cold metal transfer process is used for the welding. This results in extremely precise welding that does not distort the components and ensures optimum filling of all gaps.

Aluminium is also used in the hybrid type of front brake discs, with aluminium bell and cast iron ring gear. This is technology patented by SHW and it guarantees up to 2 kg of reduced weight per disc and improved braking. Moreover, the sophisticated brushed surface finish technology increases grip and feel of the pedal, while the innovative release system between disc and bell provides more comfortable and safer braking. Special steel radial pins handle the difference in thermal expansion between cast iron and aluminium and accurately transmit the braking motion.

SMC (Sheet Moulding Compound)

SMC (Sheet Moulding Compound) is used for the bodywork. It is a low-density, high-resistance composite which offers a 20% weight reduction compared to the traditional steel shell. The Alfa Romeo 4C is the first standard production vehicle with such a high percentage of low-density SMC: at just 1.5 g/cm³ it is significantly lighter than steel (~7.8 g/cm³) and aluminium (~2.7 g/cm³), as well as being more malleable. This feature granted that freedom in terms of style and design necessary to create a real Alfa Romeo recognisable at first glance. It is also a stable material which, in contrast to aluminium, does not deform in minor collisions, and is extremely resistant to chemical and atmospheric agents. It also disperses sound efficiently, increasing acoustic comfort.

Low-density SMC also ensures significant functional integration between parts, leading to a reduction in components, operations and assembly time, thus lowering production costs.

PUR-RIM (injected polyurethane)

PUR-RIM (injected polyurethane) was also chosen for the bumpers and mudguards for the reasons mentioned. It is a lightweight material (-20% compared to steel) suitable for creating even highly complex design elements like a 4C mud guard.

Windows

Not a single material, including glass, was neglected in order to get the lowest possible weight. In this specific case, weight was lightened by actually "slimming down" the silhouette. All the windows are on average 10% thinner than those normally used on a car so that the average weight is reduced by 15%. The windscreen is just 4 mm. This is an outstanding result, especially when we consider its particularly aerodynamic shape that is difficult to achieve with such a thin sheet of glass.

Engine

Direct-injection 240HP 1750 Turbo Petrol engine
Aluminium block and specific intake and exhaust systems
Torque and specific power values lead the class: over 200 Nm/l and 137 HP/l
Top speed 258 km/h and from 0 to 100 km/h in just 4.5 seconds
Direct petrol injection, dual continuous variable valve timing system, turbocharger and 'scavenging' system that eliminates 'turbolag'

The new '4 cylinder' 1750 Turbo Petrol with direct injection at 200 bar that achieves performance of absolute excellence is making its début on the Alfa Romeo 4C. Torque and specific power set new records for this size of engine at over 200 Nm/l and 137 HP/l, respectively, while maximum power of 240 HP (176 kW) is reached at 6000 rpm. The maximum torque of 350 Nm ensures its extraordinary elasticity and sportiness since it is maintained constant between 2100 and 4000 rpm, but 80% of the torque is already available at just 1800 rpm.

Fitted out like this, the compact supercar registers exceptional results both during pick-up and when accelerating. The Alfa Romeo 4C goes from 0 to 100 km/h in just 4.5 seconds and develops a top speed of over 250 km/h. Driving pleasure is magnified by the full, rich sound of the exhaust, where the low frequencies and classic roar have been emphasised. This impressive level of performance has been achieved with minimum impact on the environment. Thanks to multiple injection control and advanced anti-friction and energy loss reduction systems, the emissions of the Alfa Romeo 4C fall well within the strict limits of Euro 6.

Aluminium block and specific intake and exhaust systems

The Alfa Romeo 4C 240 HP direct injection 1750 Turbo Petrol engine implements an innovative aluminium block and specific intake and exhaust systems which have been optimised to enhance the sports appeal of the car even further. In addition, it boasts cutting-edge technical solutions including direct fuel injection, dual continuous variable valve timing system, a turbocharger and a revolutionary scavenging control system that gets rid of any turbo lag.

In line with the search to achieve as much lightness as possible, the 4C's engine weighs 22 kg less than that of the Giulietta Quadrifoglio Verde. Helping reach this goal is the aluminium block with die-cast inserts that not only is lighter, but also contributes toward improving the rigidity of the engine and reducing its vibrations (fewer vibrations were obtained also by using a crankshaft with eight counterweights, which allows the maximum rpm to be increased).

To optimise performance, emissions and oil consumption, the cylinder head intake ducts were redesigned, as were the cylinder liners, which today are made of a special cast iron that is thinner. The pistons have new segmenting with reduced load.

'Scavenging' technology

The Alfa Romeo 4C's advanced 'scavenging' technology maximises torque at low engine speeds and delivers more power in response to driver input. The control unit determines valve overlap times and angles with great precision to create a through-flow of air from the inlet manifold to the exhaust manifold. By improving the scavenging

of the combustion chamber, this direct flow increases combustion efficiency and turbine speed and reduces turbo-lag.

Turbocharger

To complement the 'scavenging' technology, the engine is also equipped with a new generation turbocharger and a pulse converter exhaust manifold that exploits pressure waves to boost torque at low engine speeds. The manifold and the turbine are made from microcast

steel and designed to operate at very high temperatures (over 1000°) - a pre-requisite to low fuel consumption

on medium-high speed motorway journeys. The wastegate valve

is another helpful device for engine efficiency. This adjusts turbo pressure using control logic

which varies to suit driving conditions, minimising pumping losses.

After-Run Pump

Like all top competition cars, the Alfa Romeo 4C uses an automatic cool-down system to protect its turbocharger. Switching off the engine would normally cause the immediate stoppage of oil circulation, leaving the oil in the turbocharger to stagnate at very high temperatures. The thermal stress suffered by the oil in this way causes a loss of lubricating capacity and also leads to the formation of residues that can damage the engine. To prevent this, Alfa Romeo has introduced an after-run pump. This electric pump is automatically controlled by the ECU and keeps oil circulating through the turbocharger until it has cooled sufficiently.

Gearbox

6-speed Alfa TCT dual dry clutch transmission
New gear change management software
New Launch Control for standing starts

Power alone could never deliver the superb performance of the Alfa Romeo 4C. An advanced transmission system is needed to control it. The 4C is equipped with an Alfa TCT 6-speed gearbox with dual dry clutch, a solution that combines the instant power of a sequential shift with all the convenience of an automatic.

A true point of reference of the category due to its low weight and extreme speed of actuation, the gears can be changed in sequential mode using the shift paddles located behind the steering wheel. In detail, the transmission works like two gearboxes in parallel, each with its own clutch. The next gear is selected while the previous gear is still engaged, eliminating all discontinuity in power transmission.

The Alfa TCT gearbox has been optimised for the Alfa Romeo supercar. The 4C's special clutch features all-new control software that ensures the fastest possible gear shifts under all conditions. Gearshifts are more aggressive in the sporting performance modes, and drivers can clearly feel the new gear engaging, as on a racing car. On bends, on the other hand, gearshifts are completed in the smoothest way possible to avoid reducing stability.

The Alfa Romeo 4C is also fitted with Launch Control for easy high performance standing starts. Launch Control is activated by pressing the brake pedal while pushing the accelerator pedal all the way down and squeezing the paddle on the left of the steering wheel. As soon as you release the brake, the system automatically controls the gearbox, traction and power to maximise acceleration.

Performance

From 0 to 100 km/h in just 4.5 seconds flat and 258 km/h of top speed
Deceleration peaks in the range of 1.2 g and lateral acceleration peaks over 1.1 g
New Alfa DNA selector with 'Race' mode

You look at it and you like it: wide tyres, low ride and a well-balanced aggressive style. It is beautiful. But that's not all. You hear the engine and it excites you with its full and convincing mechanical sound. So there is nothing left to do except sit down behind the wheel, engage first gear and give yourself time and pleasure, because that is what it is all about: becoming familiar with direct controls immediate responses.

The Alfa Romeo 4C offers even the most expert driver extraordinary performance and sensations: from 0 to 100 km/h in just 4.5 seconds flat, 258 km/h of top speed, deceleration peaks in the range of 1.2 g and lateral acceleration peaks over 1.1 g. All this is also achieved with a balanced weight distribution, with 40% on the front axle and 60% on the rear.

Something else that is essential is keeping the unsuspended mass as low as possible. In a hypothetical run around the track, it is necessary to ensure that the wheels grip the terrain for as long as possible, which is to the full benefit of road hold and the longitudinal and transverse accelerations.

If these principles bring about the excellent dynamic qualities of the 4C, there is one characteristic enduringly connected to every Alfa Romeo: ease in recognising one of the brand's models through other senses. So it is not only eye-catching, but the sound of the engine - which has been emphasised with low frequencies and the classic roar of the exhaust - and the enveloping seat designed so that the driver 'feels' the car also create its unique identity.

'Body' perceptions are felt inside and even more so - with an added thrill - at the wheel. The brake, for example, can be modulated when loaded to get the necessary feedback even in the most demanding braking situations. Steering, which has to convey as much 'feel' as possible is unassisted, progressive and 'genuine', and the accelerator is ready to handle exits from curves with as much acceleration as possible.

Like all the latest-generation Alfa Romeos, the 4C as well is equipped with the DNA selector. This device lets the driver change the car's temperament to adapt it to the conditions it is subjected to at the moment.

In addition to the three settings available up until today - Dynamic, Natural and All Weather - the device built for the Alfa Romeo supercar has a fourth mode: 'Race', designed to enhance the driving experience on a track even further.

Race is the most extreme performance mode, and is engaged by moving the mode selector to 'Dynamic' position and holding it there for 5 seconds. Alfa Race mode puts you in total control of your car under race conditions. By minimising the interventions of electronic systems, it leaves you, the driver, in complete control. In this situation, ESC stability control remains inactive and only intervenes to ensure stability under harsh braking. ASR does not intervene either on the acceleration or braking, leaving

you to control traction through the accelerator pedal alone. Alfa's Q2 electronic differential control system, on the other hand, remains active, as it is essential to permitting fast exits from bends.

Performance changes with the 'Dynamic' mode, which configures the car to deliver great driving performance. Engine control parameters are configured to respond quickly to accelerator input and the Alfa TCT gearbox selects a rapid action program to reduce gear shift times by up to 25%. The ESC system permits a certain angle of drift and only intervenes if steering wheel position and drift angle could put the car at risk.

Press the Alfa DNA selector to switch to 'Natural' mode, designed for everyday use. Gearshift parameters are configured for maximum comfort and smoothness. In manual mode, the Alfa TCT transmission makes up for loss of driver concentration. The Auto-Up function shifts up to the next gear when engine speed approaches the permitted limit, while the Auto-Down function shifts down as soon as engine speed falls below 1000 rpm. Finally, the Alfa Q2 differential operates in soft mode and only cuts in if one of the rear wheels suffers a significant loss of grip.

Finally, all you have to do is switch the selector to 'All Weather' mode to ensure maximum safety

under adverse weather conditions. With this setting the car responds to accelerator input very gently. The ASR system selects special engine and brake control logic and, in the event of loss of grip, modifies power to match road speed and prevent skidding that could otherwise be difficult to control.

Mechanics

Sports suspension with superimposed wishbones and advanced MacPherson
Ventilated disc braking system: from 100 to 0 km/h in just 36 metres
Different diameter tyres: 17"-18" or 18"-19"
Steering ratio: 90% of bends without ever taking your hands off the steering wheel

In addition to its absolute performance, the handling of the Alfa Romeo 4C makes it one of a kind. You can fully enjoy the car in all situations, and not only during extreme use on the track, thanks to its feel and ease of driving at top levels. Sport suspensions, self-ventilated brake discs, different diameter tyres and direct steering: an advanced ride control system able to keep weight down to a minimum has been designed for the 4C.

Sports suspension

The suspension adopts race-derived technical solutions to optimise performance and deliver unrivalled driving pleasure. A superimposed wishbone system is used on the front of the Alfa Romeo 4C. The wishbones are secured directly on the monocoque and comprise a coaxial spring-shock absorber assembly, tubular control arms and anti-roll bar, all lightweight and efficient.

An Advanced MacPherson geometry has been adopted on the rear to ensure superb road holding and driving fun, even in the most extreme manoeuvres. More specifically, hysteresis of the suspension has been improved with the side-load spring and the support plate of the shock absorber spring at the same time forming the upper constraint of the strut. In this way both height from ground and weight have been reduced, all to the benefit of grip and precision, even at high speeds.

Braking system

The braking system of the Alfa Romeo 4C excels in terms of effectiveness and reliability, even in the most extreme driving conditions. The car can be braked from 100 to 0 km/h in just 36 metres. Merit for this goes to the hybrid self-ventilating, perforated discs complete with Brembo caliper on the front with aluminium bell and cast iron ring gear. This is technology patented by SHW and it guarantees up to 2 kg of reduced weight per disc and improved braking. Moreover, the sophisticated brushed surface finish technology increases grip and feel of the pedal, while the innovative release system between disc and bell provides more comfortable and safer braking. Special steel radial pins handle the difference in thermal expansion between cast iron and aluminium and accurately transmit the braking motion.

Different diameter tyres

The search for the greatest possible grip also led to the selection of different diameter tyres, 17"-18" or 18"-19", larger on the back to satisfy the need for greater grip on the axle where the traction works.

Steering

As it is entirely mechanical, therefore without power steering, steering with plasticised links contributes to limiting the total weight of the car and ensures a direct driving feeling for the driver. The steering ratio (16.2) is also such as to allow 90% of bends to be taken without ever taking your hands off the steering wheel.

Production

4C workshops at the Maserati plant in Modena
Watchwords: advanced technology and top quality craftsmanship

Alfa Romeo decided to produce the 4C supercar at the Maserati plant in Modena, where it set up the 4C Workshops inside, areas dedicated to the 'bodyshell' and 'assembly' operations. The 'testing' and 'finishing' areas, on the other hand, are shared with Maserati production. Here, the focus is always on evolved technology and top quality craftsmanship, a combination that leads to the production of cars that are truly unique in technical solutions and attention to detail.

'Gems' of technology and styling like the Quattroporte, Granturismo and Grancabrio have come off these lines in just the last decade, as did the fascinating Alfa Romeo 8C even more recently. It was the first time that the Maserati plant opened up its doors to another brand, one particularly similar to Maserati in terms of tradition and ambition.

Considering the past and recent background, it was natural that the Fiat Group would look to Modena for the standard production of the Alfa Romeo 4C, too. It is a car that starting from its structure comes out of the blend of the highest technology and the most meticulous attention that only man can guarantee. This is a manufacturing philosophy that is an integral part of the DNA of the Maserati plant in Modena.

Craftsmanship

Here innovation first of all blends together with the passion of the people, which manifests itself in rigour and the determination to do a good job. It is precisely the operator's touch that adds value to the product, and so much so that the operating methods of this plant are far removed from the logic of 'mass production' to enter into a definitely more handmade dimension. Suffice it to say that the minimum 'takt time' - the production speed necessary to guarantee delivery - is 20 minutes. This figure illustrates the peculiarity of this factory when compared to the "mass production plants" where the shortest 'takt time' is in the order of 50 seconds.

The fundamental role played by human talent, considered as the wealth of technical skills and craftsmanship, becomes clear at this point. They are all very young men and women, expert operators, with an average age of 29 and of whom 60% hold a diploma or university degree, and whose experience is on the average over 5 years on Maserati models. These people make up a true elite of production professionals who can work with full knowledge even on 40 different stations and perform activities requiring from 20 to 40 minutes. This means they are fully rounded mechanics who practically master the entire production flow.

'Bodyshell' area

This is where the primary structure of the Alfa Romeo 4C is assembled, first creating the body in white of the car, and then putting on the preliminary 'skins'. In taking a closer look, the operators at station 10 of the line join the carbon fibre monocoque to the two chassis, front and rear, and to the crossmembers. It is an operation done by hand, and during the entire process compliance of parameters like the 'angle torque' of the tightenings, guaranteeing that the connected components stay forever joined even in the most demanding conditions of use, is checked.

Shortly further on, at station 30, the cell of the car is closed by fitting the windscreen frame and roof. The peculiarity of this operation lies in the special templates used to give the passenger compartment cell the right geometry. The joints are made of high-tech chemical polymer materials and are reinforced with mechanical joints.

Metrological room

Once the bodyshell stage is finished, the Alfa Romeo 4C body in white faces up to quality control in the metrological room. Every day a few bodies taken as samples undergo highly precise measurement. The dedicated team checks more than 400 measurement points to be sure that the body is perfect on the geometric and dimensional level. No room is left for tolerance in this process: the measurements have to give results compliant with the project.

Painting and Assembly

The stage following the bodyshell stage is painting. It is the only process that is performed outside the Maserati plant. Once they have been painted, the bodies in white return 'to be circulated' on the Alfa Romeo 4C. One point must be stressed: the new compact supercar is the only car that starts its assembly phase with 'disassembly'. In fact, before assembling the internal components at station 1, the car returns to its primary structure by removing the already painting 'skins', like the bonnet and doors, and the structural parts, like the rear beams and dome bar. It is only at this point that it is fastened to the rotating carrier.

The professional expertise of the operator is at the heart of the entire process in this area. That is why the work station and the entire logistics system have been built around the operators' activities. All the components needed to produce the 4C arrive at the various stations in the right quantities, at the right place, and at the right time. For example, there are no useless or unnatural movements at station 2. The car is lifted or turned to always offer the side where operations are carried out at the right height. All this is a guarantee of quality and offers the people the chance to practise their manual dexterity in the best possible way.

Also operations like window assembly, carried out by robots elsewhere, are given over to the care and attention of people. This as well is an exclusive peculiarity of the 4C production process. And that's not all. Many of the subassemblies of the car - lights and dashboard, for example - are assembled here at the factory, unlike what takes place at other industrial sites where they arrive already pre-assembled by the suppliers. These are all aspects that make a profound impact on the perceived and real quality of the finished product.

Testing area, road testing and finishing

Testing is the only stage of the production process entrusted to technology since it is necessary to objectify the quality of performance. The systems rigorously check every single detail of the car, from optimum operation of the climate control system to the setting of the mechanical components and dynamic behaviour.

After they have passed the testing area, all the 4Cs produced undergo a 40-km road test driven by an expert test driver. This is another practice typical of the most prestigious supercars. The team of test drivers is a major point of pride for the plant. All team members are expert drivers, passionately about sports driving and racing, and are exemplary professionals.

The production flow of the Alfa Romeo 4C almost reaches the end when the cars arrive at the Finishing area, where they undergo the final set-up operations before moving on to commercial logistics to go onto the market.

Customisations

An 'essential' model for 'driving purists' is available in all markets
Mopar accessories and merchandising products
Authorised Alfa Care 4C Service Centres
Interactive video configurator

An unforgettable experience and driving pleasure will be the themes dominating the commercial launch of the Alfa Romeo 4C that, starting from October, can be ordered in all Alfa Romeo dealerships in Europe.

An 'essential' model for 'driving purists' will be available in all markets to exalt the driving experience to the utmost. It will be offered standard with evolved DNA selector, instrument panel with TFT technology and turbo pressure, oil temperature and Gmeter gauges, sporty fabric seats, leather steering wheel with shift paddles, alloy wheels (17" in front, 18" in the rear), grey brake calipers and twin exhaust pipes.

Customers can then decide to further personalise their cars by selecting from either an exclusive collection of accessories made by Mopar®, the Parts & Service and Customer Care Division of the Fiat and Chrysler Groups, or a rich list of optionals including the Racing Pack (racing set-up, racing exhaust system, AR RACING tyres, 18/19'' 5-hole wheels, sports steering wheel in leather with microfibre insert and red stitching) and the Luxury Pack (mixed leather and microfibre sports seats with red stitching, carbon fibre Bi-LED headlights).

Mopar accessories and merchandising products

Mopar has made a large number of accessories for the Alfa Romeo 4C that harmoniously blend with the technical and styling features of this supercar. To name just a few, there are the 17" to 19" black, grey or diamond black wheels, rear spoiler made of composite material or carbon fibre, black, red or yellow brake calipers, carbon fibre or chrome-plated door mirror fairings, carbon fibre dashboard and coloured engine cover. The optionals sold by Mopar in the aftermarket include the carbon fibre headlights, 18"-19" larger wheels, racing exhaust tailpipe or racing set-up - including rear anti-roll bar and springs, shock absorbers and front anti-roll bar with specific calibration - that can be matched with race tyres specially developed with Pirelli.

Along with the collaboration of the Alfa Romeo Centro Stile, Mopar has come up with an exclusive merchandising collection inspired by the compact 4C supercar, presented for the first time at the 2013 Geneva International Motor Show. Today this valuable series is joined by a number of new top-quality products such as the 'long board' with 100% carbon fibre structure designed on an exclusive basis for the brand and made using materials and lines typical of Alfa's DNA; the sporty red 4C sweatshirt with hood personalised with rich embroidery work and the backpack sporting a unique design and made of a waterproof fabric, complete with roomy pockets and a special device that increases its capacity. We also find the pen designed exclusively for the 4C, inspired by its aggressive lines and made with the same materials used on the car, such as carbon and aluminium.

These new products join the already rich 4C collection that includes various types of item: these include the more iconic, able to express the brand's image and the content of its DNA to the full, such as the aluminium luge and the carbon sunglasses. Then there are those designed with fashion and lifestyle in mind, such as the high-impermeability raincoat, the carbon-brushed sweatshirt with softshell inserts. A more technological area is occupied by the ski or snowboard goggles with GPS connection for augmented reality. The car-shaped USB drive and the carbon cover for iPhone or iPad, on the other hand, are more geared towards fun.

Authorised Alfa Care 4C Service Centres

Qualified and trained personnel, specific diagnosis and repair tools, plus high levels of service. The 4C Service Network is born. It is a specialised service structure that will be present with Authorised 4C Service Centres throughout the EMEA area that can be contacted by dialling a dedicated freephone number: 00 800 2532 4200.

The freephone number is available for providing technical and service information and for activating the roadside assistance supplied by the Authorised Centres, as are the routine maintenance and repair operations. And it is precisely repairs on which the chief new services focus.

The 4C is a 'special' car that is the fruit of innovative technologies and materials that require a targeted and highly professional approach, especially on the carbon fibre monocoque, aluminium components and SMC body.

More specifically, a special Diagnostics Centre has been created for the monocoque in Turin, which supports the 4C Service Centres in diagnosis and repair work. The facility boasts the professional expertise of a team of 'flying doctors' that can reach the 4C to be repaired at every Service Centre of the EMEA area if necessary, who analyse any damage the carbon fibre structure has sustained using radiographic and resonance technologies. In the case of slight or medium damage, they are equipped to make repairs on site. If, on the other hand, the damage is serious, the flying doctors opt to replace the monocoque at the Service Centre to which the customer turned.

The Alfa Care 4C Service Centres are also equipped to replace and repair aluminium beams. In detail, a repair system has been created for the rear beam, which is more complex to replace because it also houses the engine mountings. Repair requires that the damaged sections be cut and replaced, and that the parts be sealed with special adhesives that reproduce the cold welding effect.

Service Centre technicians are also able to repair slight or medium damages of the SMC parts of the body by using special instruments.

Interactive video configurator

The threshold of innovation in the field of online car configurators is moving even farther forward on the occasion of the Alfa Romeo 4C's launch. The website 4c.alfaromeo.com contains an interactive video configurator that lets users personalise their supercars in a multimedia context filled with atmosphere.

In particular, the entire process of configuring the 4C is displayed in an interactive film clip in which the selections made by the users - like changing the colour of the body, selecting elements like wheels and headlights, for example - affect the contents in real time without interrupting the video. While changing its appearance during execution, the car plays the starring role in the film clip and offers users a 3D and dynamic visual perception of their choices.

What makes the Alfa Romeo 4C unlike all the rest is the presence of an actual virtual control booth that lets users personalise their experience and share it with their friends. They can freely select detailed video sheets on the car's specifications that enrich the video with stimulating cinema-style cuts to turn every configuration into a personalised video edited as one likes.

It is an international project developed by Wedoo, the leading digital agency in the market and in online configurator innovation. By combining video shots, interactive computer graphics and the most innovative texture mapping and animation technologies, an experience of high visual and emotional impact has been created for the Alfa Romeo 4C. It is a blend of technological innovation and profound knowledge of the world and automotive culture, the ideal way for turning the brand's values and the spirit of the new Alfa Romeo 4C supercar into online emotions.


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