Jaeger-LeCoultre educates target consumers via mobile ad, app - Luxury Daily

By Staff reports

September 23, 2013

Jaeger-LeCoultre mobile ad

Neiman Marcus drives in-store traffic via nationwide music efforts
Neiman Marcus is introducing fashion and music-inspired activities Sept. 26-29 into its CUSP departments across the United States to boost and maintain the in-store presence of younger consumers.
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Gucci exec urges luxury brands to leverage video?s untapped potential
NEW YORK - A senior Gucci executive at the Luxury Retail Summit: Holiday Focus 2013 last week said that video is an area that still holds untapped potential for luxury brands and should be explored during the holiday season.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
Click here to read the entire article on Luxury Daily

Customer service key to consumer holiday experience: La Mer exec
NEW YORK - An Est?e Lauder Cos.? La Mer executive at the Luxury Retail Summit: Holiday Focus 2013 Sept. 18 emphasized that the consumer?s experience is the primary focus of the personal care brand?s strategy during the holiday season.
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Dorchester Collection secures Rome's Hotel Eden to strengthen European offerings
Dorchester Group Limited acquired the Hotel Eden, Rome from Starman Hotels Sept. 18 to further bolster its presence in Europe and secure a location in this prominent travel destination.
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Jaeger-LeCoultre educates target consumers via mobile ad, app
Swiss watchmaker Jaeger-LeCoultre is using a mobile ad found on the New York Times' mobile site to advertise its ladies?s collection, while encouraging brand enthusiasts to download the brand?s mobile application.
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Ralph Lauren, Calvin Klein push home collections in Town & Country
Ralph Lauren, Calvin Klein and Stark Carpet promote interiors in the October issue of Hearst?s Town & Country magazine to appeal to an affluent readership with a penchant for luxury home decor.
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LVMH, Prada, BMW and Richemont ? News briefs
Today in luxury marketing - LVMH eyes Britain's J.W. Anderson after Kirkwood deal; Prada plays with feminine stereotypes on the runway at Milan; BMW recalls 134,000 luxury sedans over tail light problem; Richemont said to hire adviser to sell purse maker Lancel.
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Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2014. Nominations accepted through Sept. 30.
Click here to read the entire article on Luxury Daily

How mobile apps are reviving branded walled gardens
How is a retailer?s mobile app a walled garden? While I will admit that it is not necessarily in full force today, let us consider where it is headed.
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Starwood Preferred Guest app fills digital gaps, enhances guest journey - Luxury Daily

By Staff reports

September 20, 2013

Starwood Preferred Guest app

Gucci touts heritage in bamboo-handle handbags ads
Italian fashion house Gucci is using two different advertising campaigns to simultaneously promote specific aspects of its handbag collection to appeal to a wider audience of consumers.
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Hearst exec: Publishing?s future is 360-degree integration
NEW YORK - A Hearst executive at the Luxury Retail Summit: Holiday Focus 2013 Sept. 18 discussed with a panel of luxury retail experts the ongoing service that publications provide to protect and embellish brand images.
Click here to read the entire article on Luxury Daily

Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
Click here to read the entire article on Luxury Daily

Luxury Daily?s Classic Guide to Luxury Marketing
While the global economy is going through ups and downs ? trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States ? luxury brands and retailers have managed to hold their own and even grow.
Click here to read the entire article on Luxury Daily

Changing marketing sphere is biggest challenge for small luxury brands: Exec
NEW YORK - An Auberge Resorts executive at the Luxury Retail Summit: Holiday Focus 2013 Sept. 18 said that the hotel chain's small size allows it to swiftly enact changes and develop stronger relationships with its guests.
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Fendi microsite increases brand awareness during Milan Fashion Week
Italian fashion house Fendi is generating interest in its spring/summer 2014 collection exhibited during Milan Fashion Week through a microsite that features interactive and behind-the-scenes content.
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Starwood Preferred Guest app fills digital gaps, enhances guest journey
Starwood Preferred Guest, the loyalty program from Starwood Hotels & Resorts Worldwide, introduced iPad and iOS7 applications meant to further synchronize the brand's properties, unite guests and make traveling a more fluid experience.
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Four Seasons to raise breast cancer awareness via month-long culinary initiative
Four Seasons Hotels and Resorts will show support for National Breast Cancer Awareness Month this October with a "Think Pink" campaign that spurs its chefs and mixologists to create pink cocktails, teas and desserts to benefit breast cancer charities.
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Neiman Marcus, Gucci, Tesla and Daimler ? News briefs
Today in luxury marketing - Neiman Marcus profits rise; Gucci continues to chime for change; Tesla moves ahead from Google in race to build self-driving cars; Daimler bids for German barracks as Cold War armies fade.
Click here to read the entire article on Luxury Daily

Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2014. Nominations accepted through Sept. 30.
Click here to read the entire article on Luxury Daily

Contemplating the future of shopping malls
Is a retail dust bowl about to blow through the mall nationally? That is a question worth asking for its long-term implications.
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Burberry generates handbag line awareness through mobile ads on The Cut - Luxury Daily

By Staff reports

September 18, 2013

Burberry's "The Crush" handbag

Dom P?rignon reinvents image for younger consumers via Jeff Koons collaboration
Champagne brand Dom P?rignon is using its new Instagram page to show off its collaborative project with artist Jeff Koons as a way to reinvent itself and appeal to younger consumers.
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Saks Fifth Avenue boosts foot traffic with fragrance-focused events
Saks Fifth Avenue is boosting foot traffic to its New York flagship?s redesigned fragrance floor through a series of fragrance-themed events intended to draw aspirational consumers.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
Click here to read the entire article on Luxury Daily

Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
Click here to read the entire article on Luxury Daily

Luxury Daily?s Classic Guide to Luxury Marketing
While the global economy is going through ups and downs ? trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States ? luxury brands and retailers have managed to hold their own and even grow.
Click here to read the entire article on Luxury Daily

Flexjet honors Learjet?s 50th anniversary, new aircraft via US tour
Fractional jet ownership company Flexjet is celebrating the 50th anniversary of U.S. jet manufacturer Learjet with a nationwide tour that lets guests explore the Learjet 85.
Click here to read the entire article on Luxury Daily

Lamborghini builds brand community through race live-streams
Italian automaker Lamborghini is targeting aspirational consumers by live-streaming Sept. 21-22 the Lamborghini Blancpain Super Trofeo race at the N?rburgring racecourse in Germany.
Click here to read the entire article on Luxury Daily

Mandarin Oriental Jakarta pampers runners with marathon package
Mandarin Oriental, Jakarta, Indonesia is inviting runners to its marathon weekend designed to prepare and rejuvenate guests who participate in the first Jakarta Marathon Oct. 27.
Click here to read the entire article on Luxury Daily

Burberry generates handbag line awareness through mobile ads on The Cut
British fashion house Burberry is generating product awareness for its latest handbag collection through a pair of mobile advertisements found on New York magazine?s The Cut.
Click here to read the entire article on Luxury Daily

Prada, Bloomingdale?s, Dior and Burberry ? News briefs
Today in luxury marketing - Prada's profit rises 7.6pc as sales grow; Bloomingdale?s black tags curb $8.8B fraud bill; Arnaud Bazin joins Dior; Burberry confident in China despite luxury crackdown.
Click here to read the entire article on Luxury Daily

Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2014. Nominations accepted through Sept. 30.
Click here to read the entire article on Luxury Daily

Battle of the maps: The 2014 ad game-changer
The principal challenge is that maps are a new and unique advertising paradigm, and the incumbent search business models, mostly designed for the Web?s previous era as a stationary, desktop experience, may need to be adjusted.
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Porsche Design CEO: Brand substantially grew store footprint in eight years - Luxury Daily

By Staff reports

September 19, 2013

Porsche Design CEO: Brand substantially grew store footprint in eight years
The CEO of Porsche Design at the Luxury Retail Summit: Holiday Focus 2013 outlined the brand's expansion from seven Porsche Design stores in 2004 to over 122 by 2012 following the acquisition of 65 percent of shares by the German automaker Porsche.
Click here to read the entire article on Luxury Daily

Lalique exec: Leveraging heritage can rejuvenate brand for younger consumers
A Lalique executive at the Luxury Retail Summit: Holiday Focus 2013 shared the brand?s strategy to attract new, younger consumers through maintaining its relationship with it passionate brand enthusiasts.
Click here to read the entire article on Luxury Daily

Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
Click here to read the entire article on Luxury Daily

Luxury Daily?s Classic Guide to Luxury Marketing
While the global economy is going through ups and downs ? trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States ? luxury brands and retailers have managed to hold their own and even grow.
Click here to read the entire article on Luxury Daily

Former Bergdorf Goodman CEO: Customer-first approach translates to retail success
A former Bergdorf Goodman executive at the Luxury Retail Summit: Holiday Focus 2013 discussed how the New York-based retailer found its success through its curated collections, knowledgeable sales team and its high standard of customer service.
Click here to read the entire article on Luxury Daily

Fairmont exec: 48pc of high-end consumers travel four times per year
A Fairmont executive at Luxury Retail Summit: Holiday Focus 2013 said that 48 percent of high-end consumers take four trips per year, and 20 percent travel more than four times per year.
Click here to read the entire article on Luxury Daily

McLaren Exec: Shifting brand image from racing to global luxury
A McLaren executive at the Luxury Retail Summit: Holiday Focus 2013 discussed the challenges faced by the brand after its relaunch as an automotive brand in 2011.
Click here to read the entire article on Luxury Daily

Stark Carpet exec: Lesson from the transition from trade-only to retail
A Stark Carpet executive at the Luxury Retail Summit: Holiday Focus 2013 discussed the lessons the company learned while transitioning from trade-only to a retail trade combination.
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Forrester exec: Mobile use exceeds luxury brands? expectations
NEW YORK ? A Forrester Research executive at the Luxury Retail Summit: Holiday Focus 2013 said that although luxury brands may be sluggish to innovate in mobile, marketers that test the medium often see consumers using mobile channels two to three times more than expected.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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