Showing posts with label videos. Show all posts
Showing posts with label videos. Show all posts

Friday, November 29, 2013

Katy Perry and Justin Bieber Release Perfume Ads Just in Time for the Holidays—Watch the Videos!

Leave it to Katy Perry and Justin Bieber to dish out some eye-catching new videos just in time for the long holiday weekend ahead.

The singers both recently unveiled cheeky promotional clips to promote their latest fragrances, and we have to say they're about as individual and eye-catching as the stars themselves.

Just in time for Christmas, our favorite California girl shows off her hot body in a strapless red velvet mini dress paired with sexy sheer tights for her Killer Queen fragrance ad. 

PHOTOS: Holiday gft guide for him

She coyly sits on Santa's lap and flirtatiously flips her long jet-black locks over her bare shoulders, while cracking jokes with Old Saint Nick.

The video is short and teases viewers to her fierce perfume, which is effective and memorable enough.

On the other hand, Justin unveils a curious short film (almost four minutes, to be exact) to promote a perfume called The Key, and it's wildly intriguing…and also, sort of confusing.

In the video, we're whisked away to a mysterious hotel where we witness Bieber courting a number of pretty young girls in difference scenes.

Whether he's frolicking up spiral staircases hand-in-hand with a brunette, surprising one model-type with a wedding cake while dressed as a bellhop in her suite, or delighting another beauty with an assortment of Parisian macarons and indulgent desserts, the singer is certainly living it up and proving he holds the power (or, rather, the key) to each woman's desires.

Ummm…OK.

There's certainly no dialogue or any kind of clear storyline, but plenty of rich imagery, which, at the least, will distract you for a few minutes while waiting for your Thanksgiving turkey to bake.

What do you think of these perfume ads?

PHOTOS: See more celebrity fragrances

VIDEOS:


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Friday, September 13, 2013

Facebook tests auto-play videos, explores video ad potential

By Alexei Oreskovic

SAN FRANCISCO, Sept 12 | Thu Sep 12, 2013 5:00pm EDT

SAN FRANCISCO, Sept 12 (Reuters) - Facebook Inc is testing videos that play automatically on mobile versions of its service, setting the stage to turn the 1.15 billion-member social network into an attractive venue for lucrative, television-like video ads.

The videos will be silent when they appear in a Facebook user's newsfeed, but expand and play the audio when clicked, the company said in a post on its official blog on Thursday.

Only videos posted to Facebook by individual users, celebrities or musicians will have the auto-play function during the test, Facebook said. But it noted that it would "explore how to bring this to marketers in the future."

The test, which involves a small group of U.S. users, is likely to ratchet up expectations for Facebook video ads. According to several media reports in recent months, Facebook is planning to charge brand marketers $1 million to $2.4 million to show 15-second auto-play video ads on its social network.

Facebook's stock set a new all-time high of $45.62 on Thursday, as investors anticipated new revenue sources such as video ads and ads in its popular Instagram photo-sharing app.

By conducting a small test before selling auto-play ads to advertisers, Facebook will be able to make sure the technology is up to snuff and to gauge users' response.

"Because bringing video to life in a feed is something that's going to really change the way users' experience Facebook ... we wanted to sort of tread water lightly and start with this and see how it goes," said Facebook spokeswoman Momo Zhou.

Auto-play videos will work on Facebook's mobile apps for smartphones running Google Inc's Android software and Apple Inc's iOS software.

In internal tests so far, the auto-play ads did not seem to significantly reduce battery life, Zhou said. The videos stop playing once a user scrolls past them in the newsfeed, she noted, and users have the option of switching off the auto-play feature.

Auto-play will work only with videos that users upload directly to Facebook. Videos from external websites such as YouTube will not work with the auto-play feature in the test.

Facebook does not expect the auto-play videos to have a big impact on smartphone users' wireless data usage and monthly phone bills, Zhou said.


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